Digital Experience Strategist

• Work with and collaborate on establishing web style guidelines, templates, designs, and standards to ensure consistency with brand image and content standards.
• Optimize, improve, and create web features, designs, and functions.
• Ensure the website is easy to use, and the information is easy to access.
• Track, plan, and optimize data-driven improvement initiatives, proposing and contributing ideas for pages, promotions, user journeys, designs, content, or site sections during strategy planning and performance discussions
• Ideate and brainstorm with various teams to create the best possible website experience.
• Work with marketing team to ensure online advertisements are linking and measured correctly on website.
• Create and implement personalization, personas and website user journey strategies.
• Create and acquire content for new products, programs, promotions, divisions, and new web layouts while maintaining consistent branding.
• Conduct keyword research, identify and leverage organic opportunities, and optimize on-page SEO. Implement SEO strategies, optimize existing content, create new content based on keyword research, and track/report outcomes.
• Work with marketing team members in updating news, testimonials, events, and company locations.
• Manage new, discontinued, and existing product information to ensure content is up to date.
• Work with business stakeholders to determine product information and development needs, documenting requirements in clear and easy-to-understand language.
• Monitor & maintain schedule for all web and design work with various vendors, technology staff, and marketing.
• Assist in the testing of website development initiatives.

• Excellent interpersonal skills to work effectively with multiple stakeholders, including content contributors and reviewers, graphic designers, and web personnel.
• High degree of design and computer literacy.
• Proficient with tools such as Google Analytics, Google Tag Manager, Google Search Console, and Google Data Studio.
• Knowledge of Search Engine Optimization (SEO) best practices, strategy, and tracking.
• Proficient in managing CMS platforms, Kentico and Drupal a plus.
• Ability to develop and implement data-driven digital experience strategies to meet business goals.
• Expertise in mapping and optimizing customer journeys across digital touchpoints to enhance user engagement.
• Proficiency in using web analytics tools to interpret user behavior and inform UX/UI improvements and content strategies.
• Experience in analyzing user flows and implementing strategies to increase conversions and user engagement.
• Ability to design and implement personalized website experiences based on user behavior, personas, and segmentation.
• Ability to conduct research on competitors and market trends to identify opportunities for digital growth.
• Strong understanding of web design principles, responsive design, and user interface standards.
• Ability to use HTML and CSS for website troubleshooting and content formatting.

• Degree or Diploma in a related field (e.g., Digital Marketing, Web Design, User Experience Design, or a related discipline) or an equivalent combination of training, education, and experience.
• 4+ years of professional experience in digital marketing, digital experience management, web design, or a related field.
• Proven experience developing and implementing data-driven website digital strategies to enhance website performance and achieve business goals.
• Hands-on experience managing and maintaining websites using Content Management Systems (CMS), with a preference for Kentico and Drupal.
• Direct experience with web analytics tools such as Google Analytics, Google Tag Manager, Google Search Console, and Google Data Studio for performance tracking and user behavior analysis.
• Experience in SEO strategy development and implementation, including on-page and technical SEO optimization, with a preference for SEMRush.
• Demonstrated expertise in customer journey mapping and improving user engagement across digital touchpoints.
• Experience in conversion rate optimization (CRO), analyzing user flows, and implementing strategies to increase website conversions and engagement.
• Proven experience designing and executing personalized website experiences based on user segmentation, personas, and behavioral data.
• Experience conducting competitive analysis and market research to identify digital growth opportunities.
• Practical experience applying web design principles and managing responsive design for optimal user experiences.
• Working knowledge of HTML and CSS for website troubleshooting, content formatting, and collaborating with development teams.

• Excellent interpersonal skills to work effectively with multiple stakeholders, including content contributors and reviewers, graphic designers, and web personnel.
• High degree of design and computer literacy.
• Proficient with tools such as Google Analytics, Google Tag Manager, Google Search Console, and Google Data Studio.
• Knowledge of Search Engine Optimization (SEO) best practices, strategy, and tracking.
• Proficient in managing CMS platforms, Kentico and Drupal a plus.
• Ability to develop and implement data-driven digital experience strategies to meet business goals.
• Expertise in mapping and optimizing customer journeys across digital touchpoints to enhance user engagement.
• Proficiency in using web analytics tools to interpret user behavior and inform UX/UI improvements and content strategies.
• Experience in analyzing user flows and implementing strategies to increase conversions and user engagement.
• Ability to design and implement personalized website experiences based on user behavior, personas, and segmentation.
• Ability to conduct research on competitors and market trends to identify opportunities for digital growth.
• Strong understanding of web design principles, responsive design, and user interface standards.
• Ability to use HTML and CSS for website troubleshooting and content formatting.

• Degree or Diploma in a related field (e.g., Digital Marketing, Web Design, User Experience Design, or a related discipline) or an equivalent combination of training, education, and experience.
• 4+ years of professional experience in digital marketing, digital experience management, web design, or a related field.
• Proven experience developing and implementing data-driven website digital strategies to enhance website performance and achieve business goals.
• Hands-on experience managing and maintaining websites using Content Management Systems (CMS), with a preference for Kentico and Drupal.
• Direct experience with web analytics tools such as Google Analytics, Google Tag Manager, Google Search Console, and Google Data Studio for performance tracking and user behavior analysis.
• Experience in SEO strategy development and implementation, including on-page and technical SEO optimization, with a preference for SEMRush.
• Demonstrated expertise in customer journey mapping and improving user engagement across digital touchpoints.
• Experience in conversion rate optimization (CRO), analyzing user flows, and implementing strategies to increase website conversions and engagement.
• Proven experience designing and executing personalized website experiences based on user segmentation, personas, and behavioral data.
• Experience conducting competitive analysis and market research to identify digital growth opportunities.
• Practical experience applying web design principles and managing responsive design for optimal user experiences.
• Working knowledge of HTML and CSS for website troubleshooting, content formatting, and collaborating with development teams.

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