Go-To-Market (GTM) Manager

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  • Vancouver, BC
  • $80,000-90,000 per year
  • Permanent
  • Full-time
  • 2 months ago
  • Apply easily
Escrow.com is the world’s largest provider of secure online payments. We have safely handled over US$7 Billion in transactions for some of the world's largest marketplaces and platforms, including Shopify, GoDaddy, and eBay.We are looking for a dynamic and strategic Go-To-Market (GTM) Manager to own the end-to-end strategy and execution of how we bring products, features, and partnerships to market. In this role, you will sit at the intersection of Product, Marketing, Sales, and Customer Success—ensuring that every launch lands smoothly and our global partners activate successfully.The ideal candidate is a "GTM quarterback" who thrives in cross-functional environments, loves building repeatable launch playbooks, and has the technical fluency to drive adoption for complex Fintech products.Key Responsibilities
  • Launch Ownership: Design and execute go-to-market plans for new product launches, feature rollouts, and platform integrations.
  • Asset Creation: Build and maintain comprehensive customer-facing "Go-Live Kits," including co-marketing toolkits, landing page copy, one-pagers, and partner-ready brand assets.
  • Cross-functional Collaboration: Act as the central point of contact between Product, Sales, and CS to ensure alignment on messaging, target segments, and launch timelines.
  • Sales Enablement: Create and deliver enablement materials (pitch decks, battlecards, and FAQs) to train internal teams on new products and GTM motions.
  • Customer Activation: Monitor and optimize "Time-to-Go-Live" metrics, working directly with strategic partners to ensure successful technical and operational onboarding.
  • GTM Performance: Track and report on success metrics, including activation rates and feature adoption, running retrospectives to continuously improve our launch runbooks.
Required Qualifications
  • 4+ years of experience in GTM, Product Marketing, Growth, or a similar strategic role.
  • Proven ability to lead cross-functional launches for technical products (SaaS, Fintech, or Payments preferred).
  • Exceptional written and verbal communication skills, with a talent for distilling complex technical infrastructure into clear value propositions.
  • Strong business acumen and the ability to align various departments around a shared launch goal.
  • Experience with data-informed decision-making and tracking product-led growth metrics.
  • Comfortable working in a fast-paced, high-stakes environment where every day is different.
  • Familiarity with APIs, marketplace ecosystems, or platform integrations.
Nice to Have
  • Experience in digital payments, escrow, or international compliance-heavy environments.
  • Familiarity with partner co-marketing or platform-specific GTM strategies.
  • Experience in high-growth startups where you have built playbooks from the ground up.
Success Criteria
  • Ownership Mentality: You take full responsibility for the success of a launch, from the high-level strategy to the smallest copy detail.
  • Resourceful & Proactive: You identify friction points in the customer journey and build the tools necessary to solve them.
  • Clarity-Driven: You ask thoughtful questions to ensure that the product vision is clearly communicated to our global user base.
  • Growth Mindset: You treat every launch as an opportunity to learn, iterating on your playbooks to drive higher activation volume.
Benefits
  • Fast-track your career: We boast a meritocratic culture, renowned for hiring into senior roles from within and producing many business and product leaders in the FinTech industry.
  • Not a cog-in-the-machine: You will join a global FinTech with a culture that allows you to take ownership and see the tangible impact of your work immediately.
  • Weekly Town Halls: Direct Q&A sessions with the CEO where you can ask anything.
  • Hack-a-thons: Quarterly events where teams create solutions to existing problems and win prizes, filled with games, shows, and food.
  • Weekly Team Lunches: Thursday lunches featuring rotating local cuisines.
  • Fun Team Building Events: We prioritise a high-energy office culture and meaningful in-person collaboration.

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