Social Media & Content Specialist

Fraserway RV

  • Abbotsford, BC
  • $54,000-60,000 per year
  • Permanent
  • Full-time
  • 1 month ago
Description :Why This Role is DifferentThis isn’t your typical behind-the-scenes social media job. You’ll be:
  • On camera regularly appearing in Instagram Reels, TikToks, YouTube Shorts, and other video content
  • Telling real stories from real customers, dealerships, and road trips
  • Working in an environment that lives and breathes camping, hiking, fishing, and RVing
We need someone who can authentically live the brand and help others experience it too.This is not a remote role or a contract position. It’s a full-time, employee position based in Abbotsford, working closely with marketing and dealership teams to showcase the RV lifestyle.What You'll DoContent Creation
  • Plan, shoot, and edit original photo and video content for Instagram, TikTok, Facebook, YouTube, and LinkedIn
  • Write compelling copy and captions that reflect our brand voice and drive engagement
  • Be on camera frequently, bringing our brand to life through short-form videos and storytelling
  • Source stories from dealerships, rentals, and customers to build connection
Social Strategy & Execution
  • Build and manage monthly content calendars aligned with marketing campaigns, seasons, and outdoor lifestyle moments
  • Support campaigns with influencer partnerships, giveaways, and organic + paid social
  • Monitor platform trends and test new formats to keep content fresh and effective
Community Engagement
  • Respond to comments, DMs, and questions in a timely, brand-right voice
  • Proactively engage with followers, RVers, outdoor enthusiasts, and partner brands to grow our community
Performance & Insights
  • Track social KPIs: growth, reach, engagement, and conversion
  • Report on monthly performance and suggest optimizations
  • Use tools like Brand 24, Meta Suite, and Hootsuite to analyze results and stay ahead
What You Bring
  • A genuine love for the outdoors like camping, hiking, road-tripping, or fishing
  • 2+ years of experience in social media marketing, content creation, or influencer marketing
  • On-camera confidence and storytelling ability (you’ll be front and center!)
  • Strong grasp of social media trends, algorithms, and community-building tactics
  • Strong photography and video editing skills for Reels, TikTok, and YouTube Shorts
  • Experience using Canva, Adobe Creative Suite, or similar tools (Photoshop, Premiere, etc.)
  • Familiarity with scheduling/reporting tools (e.g., Meta Business Suite, Brand24, Hootsuite)
  • Excellent writing, planning, and time management skills
Who We AreFraserway RV is part of the Adventurer Group, Canada’s only coast-to-coast RV dealer network. Whether they’re buying, renting, or servicing their RV, we’re with our customers every step of the way. And now, we want you to help share that story.Why Join Us?
  • A full-time, in-house position with a fun, adventurous brand
  • Base salary: $54,000–$60,000/year
  • Employee discounts on RV rentals, parts, and more
  • A growing team and lots of opportunity to make your mark
  • Access to the latest gear and experiences to bring your content to life
Sound like your next adventure?
Apply now with your resume and a short portfolio or social links that show your work. We want to see your creativity in action.

Fraserway RV