Digital Marketing Coordinator

AutoIQ

  • Oakville, ON
  • Permanent
  • Full-time
  • 9 hours ago
The AutoIQ Dealership Group is looking for a Digital Marketing Coordinator who is passionate about the automotive industry and experienced in executing high-performance digital marketing campaigns. In this role, you will play a key part in driving leads, enhancing online presence, and supporting sales growth through digital platforms across our 8 dealerships.Key Responsibilities:
  • Plan and Execute Paid Campaigns:
  • Manage and optimize Facebook Ads campaigns with a focus on lead generation, event promotions, and retargeting.
  • Oversee Google Ads, with a strong emphasis on Google Vehicle Inventory Ads (GVIA) to ensure our inventory is prominently featured.
  • Analyze performance data and adjust targeting, creative, and bids to maximize ROI.
  • Website Optimization & Management:
  • Ensure website content is up to date, visually appealing, and optimized for SEO.
  • Collaborate with web providers to implement automotive website best practices related to VDPs, CTAs, form placement, and mobile performance.
  • Monitor user behavior and make UX improvements to increase conversion rates.
  • Digital Content Coordination:
  • Coordinate with internal teams and vendors to produce banners, landing pages, videos, and digital flyers for ongoing promotions.
  • Update content related to vehicle specials, events, and seasonal campaigns.
  • Reporting & Analytics:
  • Track KPIs such as impressions, CTR, CPL, ROAS, and overall traffic attributed to digital campaigns.
  • Provide monthly performance reports and insights to the management team.
  • Vendor and Platform Collaboration:
  • Work closely with OEM marketing partners and external agencies to align with brand standards and co-op requirements.
  • Stay current with platform updates and industry trends, especially in automotive digital marketing.
· Coordinate Marketing for Dealership Events:o Support the planning and execution of in-store events such as private sales, vehicle launches, food drives, community partnerships, and seasonal promotions by creating event materials, managing RSVPs, and ensuring digital promotion is aligned across channels.Qualifications:
  • 2+ years of experience in digital marketing, preferably in the automotive industry or retail.
  • Hands-on experience with Facebook Business Manager and Google Ads, especially GVIA (Vehicle Listing Ads).
  • Working knowledge of Google Analytics, Wordpress, and SEO basics.
  • Familiarity with DealerSocket, Autoalert or similar automotive web platforms is an asset.
  • Strong copywriting and visual content skills.
Special Requirements:· This is a full-time, onsite role located in Oakville, Ontario.Qualified applicants are invited to apply with resume and cover letter.AutoIQ is an equal opportunity employer which values diversity in the workplace. We are committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act ('AODA'). Applicants are asked to make their needs/requirements, for the purpose of accommodation under AODA, known to Human Resources when they are contacted for an interview or by emailing hr@autoiq.ca.#IQSalesApply with IndeedAutoIQ - SharedDepartmentMarketingEmployment TypeFull TimeApply with IndeedRefer a CandidateFirst NameLast NameEmailPhone NumberNotification MethodEmailText MessagesBoth

AutoIQ