Demand Generation Supervisor (18-month contract)

Canon View all jobs

  • Brampton, ON
  • Permanent
  • Full-time
  • 24 days ago
Supervisor, Demand Generation (18-month contract) - HybridReporting to Sr. Manager, Demand Generation and Revenue Operations, your team will be responsible for optimizing marketing automation and demand generation activities for a number of different lines of business.Specifically, the team will be responsible for creating and executing programs that generate new subscribers and leads, engage existing customers, and deepen our understanding of our customers.Key Responsibilities:
  • Supervise the Demand Generation marketing team to administer the lead generation programs for Canon’s direct sales channels to achieve specific lead and sales metrics
  • Oversee B2C email engagement initiatives in conjunction with the sales, product, service and e-commerce teams, including segment identification, email campaign deployments, automated customer journeys, and subscriber growth programs.
  • Oversee the effective use of Canon Canada’s marketing automation platforms for functions including B2B lead management (acquisition, engagement, retention), program/campaign management, nurturing, and lead qualification processes
  • Lead the Demand Generation team in the development and execution of a first-party customer data strategy, integrating data from across various sources including Sales, Marketing, E-Commerce and Customer Service
  • Provide funnel and program / campaign reports and insights, as required, to key stakeholders
To Succeed, You Will Need:
  • Post-Secondary education in Marketing, Computer Science, Mathematics or Statistics
  • Minimum of 3 years experience in Demand Generation/Marketing Automation
  • Minimum of 1 year in a supervisory/team leadership role
  • Ability to manage time and projects
  • Ability to analyze data and provide recommendations to management
  • Knowledge of CRM, CDP, and Marketing Automation platforms
  • Ability to create engaging presentations in PowerPoint
  • Basic knowledge of Excel, including filtering, sorting and entering information
Why Join?HYBRID WORK
  • We offer a Hybrid work schedule. You will be in the office Mondays, Wednesdays and Thursdays each week and can work from home for the remainder of the week (subject to specific business needs requiring office attendance).
  • When working from home, a reliable internet connection is required. Remote work is supported with cloud-based applications and collaboration tools
BENEFITS
  • Comprehensive health coverage plan that includes medical, dental and vision
  • Life insurance, disability and wellness programs
  • Vacation, Paid Personal Time and Sick days
  • Matching RRSP contribution & Profit-Sharing Program
  • Tuition Assistance Program for professional continuing education
  • Discounts on Canon products, retailers, memberships and more!
EMPLOYEE PERKS
  • Free coffee and snacks
  • On-site cafeteria and outdoor patio
  • Employee gym and fitness center
  • Employee referral program
  • Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products
  • Community involvement
  • Employee Appreciation Event
  • A (1) current vacancy exists.
  • Canon Canada Inc. is committed to transparent and fair compensation and job postings. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.
  • Compensation Range $91,000-95,000 annually.
#LI-CD1Canon has been at the forefront of digital imaging innovation for more than 80 years. Since 1973, Canon Canada has been the leading provider of consumer, business and professional digital imaging solutions to Canadians.At Canon Canada, we've established a diverse culture that's made us a respected and successful industry leader. Canon's corporate philosophy is Kyosei: all people, regardless of race, religion or culture, harmoniously living and working together into the future. We have been recognized by Forbes as one of Canada's best employers for diversity.We are committed to environmental sustainability and have established programs that support our Kyosei philosophy and Environmental Charter. Since 2019, Canon Canada has been named one of Canada's Greenest Employers, an award that recognizes employers leading the way in creating a culture of environmental awareness.We offer comprehensive health and wellness benefits, learning and development opportunities, recognition programs and other perks. We want your career with us to be a journey, and we provide the tools to help you contribute and succeed from Day 1.As an equal opportunity employer, we welcome applications from all backgrounds and are committed to supporting and celebrating the diversity in our workforce. While we appreciate all applicant submissions, only those considered to be most qualified will be contacted for further assessment. Canon Canada is proud to provide accommodation(s) during the recruitment process. For applicants requiring accommodation in the recruitment and assessment process and when hired, please contact us at or at 1-855-531-3850 or 905-863-8713. To learn more about Canon Canada, visit .

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