Director of Influencer and Ambassador Partnerships

• Identify up-and-coming creators across YouTube, Instagram, and TikTok—especially in fitness, wellness, health, and performance niches.
• Build curated lists of high-potential creators per week who align with our brand aesthetics, values, and customer psychographics.
• Analyze creator engagement, audience quality, content style, and growth velocity to determine breakout potential.
• Collaborate with internal teams to align creator selections with product launches, brand campaigns, and category goals.
• Source relevant creator contact details and support outreach or intros to facilitate partnerships.
• Stay on top of platform trends, subcultures, and emerging content formats.
• Present examples of the kind of creators who fit our target persona (to be guided by examples from John)

• Curate a consistent pipeline of qualified creator leads weekly/monthly
• Maintain at least 80% alignment rate between scouted creators and brand fit, based on internal feedback
• Deliver promising creator partnerships per brand per quarter
• Support campaigns that result in measurable lift in engagement, traffic, or conversions
• Maintain an active, living list of creator prospects across brands and platform

• Understand Pearl West’s brands, audience personas, and tone
• Receive initial creator examples from leadership and develop sourcing strategy
• Deliver first batch of qualified creator leads across platforms

• Begin contributing to early-stage influencer campaigns
• Identify overlooked or under-the-radar creators with high upside potential
• Streamline sourcing process and share weekly scouting updates

• Provide regular recommendations that result in active collaborations
• Maintain a category-specific creator watchlist across fitness, health, wellness
• Operate with increasing independence in creator discovery and vettin

• Demonstrated experience sourcing and evaluating emerging creators across social platforms
• Deep knowledge of the YouTube, TikTok, and Instagram creator landscape
• Pattern recognition skills—you can tell who’s going to pop before they do
• Comfortable creating and maintaining organized watchlists or databases
• Strong communication skills; able to articulate why a creator is a fit and how to approach them
• Existing contacts or the ability to reach creators through DMs, email, or network

• Previous work with fitness, health, wellness, or performance brands
• Relationships with influencer agencies or creator collectives
• Experience working in DTC or e-commerce brand marketing teams

• 2+ years in influencer marketing, creator partnerships, or social media talent scouting
• No specific degree required—track record and results matter more

• Are obsessed with creator culture and scroll with purpose
• Know how to spot talent before they hit the algorithm
• Prefer agility, independence, and output over hand-holding
• Want to work closely with fast-moving operators and see your impact fast

• Only work with macro influencers or traditional agencies
• Need rigid structure and layers of approval
• Aren’t immersed in YouTube, TikTok, and Instagram creator scenes dail

• Speed: Work with operators who make fast decisions and value execution
• Ownership: You’ll be trusted to run with ideas and deliver results
• Visibility: See your contributions directly impact growing brands
• Network: Collaborate with marketers, founders, and ex-agency talent who’ve scaled brands to 9 figures
• Flexibility: Remote, output-based, high-trust environmen

• Type: Contract / Consultant
• Rate: Commensurate with experience (hourly or project-based to be discussed)
• Work Arrangement: Remote / Flexible
• Duration: Ongoing with potential for expanded role or retainer based on performanc

• Include 3–5 emerging creators you’ve recently discovered and why they’re worth watching
• Interview with the Head of Marketing or the COO.

Pearl West