Conference Producer, Real Estate
Informa
- Canada
- Permanent
- Full-time
- Analyse the industry and past conferences to determine market opportunities
- Work with the Head of Product, Process and Delivery to set the event's strategy for the year
- Research the conference programs by contacting a complete cross section of the target market through phone, desk research and meetings to determine customer requirements
- Creating and establishing a network of key informants in the market to act as a resource for speaker recruitment, programming suggestions and potential promotion of the event
- Create and run an advisory board for each event
- Identify strengths and weaknesses of competitors' events through websites, brochures and speaking to key executives that attend their events
- Create compelling, commercially-driven, high value, current and differentiated programs: content positioning, speaker representation and delivery are at the core of the overall strategy, and you will ensure your respective events are representative, in a geographic, experiential and sectorial basis across the complete real estate industry
- Identify and contact potential speakers and encourage them to join the speaker faculty
- Source special guest speakers from outside the industry/country and negotiate speaker fees and expenses and stay within guidelines set down for the event
- Work with the marketing team to:
- Design a compelling content-based marketing campaign
- Write benefit driven promotional copy for websites and marketing pieces
- Ensure they are targeting the right market and sourcing appropriate media partners
- Design and implement promotional campaigns via LinkedIn, Twitter and Facebook.
- Work with the chairperson(s), speakers and sponsors to raise the profile of the event
- Working with Sponsorship to find leads and identify additional revenue opportunities
- Work with operations to ensure budgets are accurate and the event runs smoothly on the day
- Conduct research at the event to identify new ideas for existing and new events
- Produce the pre and post conference reports
- 1-2 years of experience in Conference Production experience
- Candidates with 1-2 years of experience working in the Commercial Real Estate industry with an interest in conference production are encouraged to apply
- Thinking creatively, innovating and shaping a product around customer needs
- Proven research skills using a number of information sources including cold calls
- Commercial awareness - the ability to understand market dynamics and leverage networks to monetize the program
- Remarkable copywriting skills to create compelling conference agendas
- Project and time management skills with an ability to multi-task and attention to detail
- Excellent interpersonal and relationship management skills and the ability to network with senior industry figures
- Knowledgeable about commercial real estate, institutional investors, REITs, private equity and debt - understanding of market dynamics, trends, key players and terminology used
- Successful applicants are likely to possess a university degree (or equivalent)
- Bilingual English/French would be an asset
- A confident and articulate verbal and written communicator, can foster strong relationships both internally and externally
- Enthusiasm and a collaborative mind set
- Demonstrates a pragmatic and commercially astute approach to decision making
- Possesses excellent prioritisation skills, has the foresight to anticipate obstacles and needs
- Takes pride and personal responsibility for maintaining the Informa Connect brand
- A self-starter who takes a proactive approach to all tasks, able to motivate those close to them
- Learning and development plan to assist with your career development
- Comprehensive personal time off package, including vacation days, paid personal and volunteering days and a day off for your birthday!
- Comprehensive health and wellness benefits after one month of continuous service
- Retirement group plan with company matching program after 6 months of continuous service
- Work with high quality specialist products
- Bright and friendly staff who are all “expert's experts” and additional training and development for helping you achieve your career aspiration
- Regular social events and networking opportunities