Spécialiste Marketing - St Jérôme, QC

Hubbell View all jobs

  • Saint-Jérôme, QC
  • Permanent
  • Full-time
  • 22 days ago
Job OverviewLe/La spécialiste marketing II est chargé(e) d'élaborer et de mettre en place des stratégies marketing visant à accroître la notoriété de la marque, à générer des prospects et à fidéliser la clientèle. Ce poste exige un(e) professionnel(le) créatif(ve) et analytique, capable de concevoir des campagnes marketing percutantes, d'analyser les tendances du marché et d'exploiter différents canaux pour atteindre les publics cibles.---The Marketing Specialist II is responsible for developing and implementing marketing strategies to drive brand awareness, lead generation, and customer engagement. This role requires a creative and analytical professional capable of creating compelling marketing campaigns, analyzing market trends, and leveraging various channels to reach audiences.A Day In The Life
  • Collaborer avec des équipes créatives ou des agences pour concevoir des contenus de campagne percutants : rédaction, visuels et multimédias
  • Réaliser des études de marché pour identifier les tendances, les préférences des clients et les activités de la concurrence, et exploiter les données pour une prise de décision éclairée
  • Créer des contenus marketing (articles de blog, articles, livres blancs, infographies, vidéos, présentations) pour susciter l'engagement et générer des conversions
  • Gérer les réseaux sociaux, élaborer des calendriers éditoriaux et interagir avec les audiences pour développer la notoriété de la marque et stimuler l'engagement
  • Communiquer efficacement les plans marketing, les objectifs et les résultats aux parties prenantes et à la direction
  • Participer à la planification et à l'exécution d'événements, de salons professionnels ou de webinaires, en coordonnant la logistique, les promotions et les stratégies de suivi
  • Contribuer au positionnement et à la communication de la marque, en veillant à la cohérence et au respect des directives de la marque dans toutes les activités marketing
  • S'informer des tendances du secteur, des technologies émergentes et des meilleures pratiques du marché, et proposer des idées novatrices pour améliorer les stratégies marketing
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  • Collaborating with creative teams or agencies to create exciting campaign content, including copywriting, visuals, and multimedia elements
  • Conducting market research to identify trends, customer preferences, and competitive activities, utilizing data for informed decision-making
  • Generating marketing content such as blog posts, articles, whitepapers, infographics, videos, and presentations to engage audiences and lead conversions
  • Overseeing social media accounts, creating content calendars, and engaging with audiences to build brand awareness and drive engagement
  • Effectively communicating marketing plans, goals, and results to stakeholders and leadership
  • Assisting in planning and executing events, trade shows, or webinars, coordinating logistics, promotions, and follow-up strategies
  • Supporting brand positioning and messaging efforts, ensuring consistency and adherence to brand guidelines across all marketing activities
  • Staying updated on industry trends, emerging technologies, and market best practices, contributing innovative ideas to enhance marketing strategies
What will help you thrive in this role?
  • Baccalauréat en marketing, administration des affaires, communication ou domaine connexe
  • 1 à 3 ans d'expérience en marketing, de préférence à un poste similaire (requis)
  • Maîtrise des tactiques de marketing numérique (requis)
  • Solide compréhension des principes, techniques et meilleures pratiques marketing sur différents canaux
  • Expérience des outils CRM et d'automatisation marketing pour la génération et la qualification de prospects
  • Excellentes compétences rédactionnelles et de révision, avec la capacité de créer du contenu percutant pour différents supports
  • Solides compétences analytiques
  • Capacité à élaborer des plans marketing, à présenter des résultats et à influencer les parties prenantes
  • Maîtrise des logiciels de conception graphique et de montage vidéo
  • Volonté d'apprendre et de s'adapter aux nouvelles technologies, tendances et évolutions du secteur du marketing
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  • Bachelor's Degree in Marketing, Business Administration, Communications, or a related field
  • 1-3 years of experience in marketing, preferably in a similar role (required)
  • Familiarity with digital marketing tactics (required)
  • Strong understanding of marketing principles, techniques, and best practices across various channels
  • Experience with CRM and marketing automation tools for lead generation and nurturing
  • Excellent writing and editing skills with the ability to create compelling content for various mediums
  • Strong analytical skills
  • Ability to articulate marketing plans, present findings, and influence stake holders
  • Familiarity with graphic design software and video editing tools
  • Willingness to learn and adapt to new technologies, trends, and industry developments in marketing
Hubbell IncorporatedHubbell creates critical infrastructure solutions that power our customers, communities, people and the planet. Our company is strategically aligned around enabling grid modernization and electrification. As more products plug in to an aging grid, Hubbell solutions enable the transition to a more reliable, resilient and efficient energy infrastructure. Founded in 1888 our innovation has made us a leading global manufacturer of high quality electrical and utility solutions enabling customers to operate critical infrastructure reliably and efficiently.The company operates in two segments. Hubbell Utility Solutions (HUS) enable the grid to conduct, communicate and control energy across utility applications and Hubbell Electrical Solutions (HES) are essential to managing power across a wide range of industries and applications. Our vertical market solutions can be applied to markets including Data Centers, Renewables, Commercial Buildings, Industrial, Telecom and Transportation. Supporting both of our business segments is our corporate and Hubbell Unified Business Solutions teams that provide consistent process, tools technologies across our businesses.We are committed to operating sustainably and ethically while promoting an inclusive and supportive culture for our people to grow and develop in their careers. Our employees proudly work and serve our communities from our headquarters in Shelton, CT, across the United States and around the globe.Hubbell Utility SolutionsHubbell Utility Solutions (HUS) enable the grid to conduct, communicate and control energy across utility applications. HUS provides the critical components that allow the grid to reliably transmit and distribute energy, as well as the communications and controls technologies to make the grid smarter and more flexible.Hubbell Incorporated, its subsidiaries and affiliates, is an EO Employer AA: M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity or any other protected class.The above summary of position responsibilities and requirements is not intended, and should not be construed, to be an exhaustive list of duties, skills, efforts, physical requirements, or working conditions associated with the position. It is intended to be an accurate reflection of those principal position elements essential for making decisions related to position performance, employee development, and compensation.

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