Outside Sales Representative -- Wood Panel Products

• $60,000 - $75,000 CAD base salary, plus commissions

• Commission on top of base salary - $100,000 OTE

• Company car provided

• Benefits package to be confirmed

• Head Office: Rexdale, Ontario

• Work arrangement: Primarily field-based; office space available as needed

• Territory 1 (Woodbridge / Concord): Woodbridge and Concord area

• Territory 2 (East GTA): East of the Don Valley Parkway -- Markham, Scarborough, Ajax, Pickering, and Whitby

• Candidates do not need to live within the territory but must be in close proximity

• Weekly sales meetings -- in person or remote

• Overnight travel: Minimal -- less than 5%

• Hours: Standard Monday -- Friday

• 2+ years of B2B outside sales experience required

• Experience selling to manufacturers, fabricators, or trade buyers is preferred -- kitchen and bath, millwork, building materials, flooring, hardware, lumber/panels, or commercial interiors backgrounds are all relevant; strong B2B sales background from any industry will be considered

• Experience managing an established account base while simultaneously developing new business

• Comfortable with cold outreach and account reactivation -- high phone and in-person prospecting activity is a core expectation

• Valid driver's licence required

• Fluent English communication skills required -- written and verbal

• Post-secondary degree or college diploma preferred but not required -- the right candidate and character take priority

• Standard proficiency in Microsoft Office required

• CRM experience is an asset

• Valid driver's licence and comfort navigating GTA territory required

• Plywood (various grades and species)

• MDF (medium-density fibreboard)

• Melamine panels and laminated sheet goods

• Related wood composite sheet goods

• Kitchen and bath manufacturers and cabinet shops

• General and architectural millwork companies

• Office furniture manufacturers

• Store fixture companies

• Company size varies from small independent shops to mid-size manufacturers

• Geographic focus: Greater Toronto Area (west end and east end territories)

• Primary decision-makers: buyers, purchasing managers, and owners at manufacturing and fabrication shops

• Repeat, transactional purchasing model -- customers order regularly as production demands require

• Sales cycle is relationship-driven and can range from a single call to several months of follow-up before a new account converts

• Each territory includes approximately 130 active accounts and 500+ dormant accounts

• Established brand with long-standing customer relationships across multiple GTA verticals

• Broad product portfolio covering plywood, MDF, melamine, and sheet composites -- reps can fulfill a wide range of customer needs from a single supplier

• Strong presence in the office furniture market -- a differentiated vertical relative to some competitors

• Reps inherit an established territory with active accounts from Day 1 -- not starting from zero

• Collaborative team environment with direct field support from the Sales Manager

• 50% New Business Development & Dormant Account Reactivation

• 40% Account Management & Relationship Building

• 10% Administrative Duties

• Approximately 130 active accounts per territory inherited from Day 1 -- warm relationships to manage and grow

• 500+ dormant accounts per territory in the company database -- reactivation through outbound outreach

• New business requires self-generated prospecting -- cold calling, referrals, and in-person canvassing

• No warm inbound lead program -- reps are expected to drive their own pipeline

• Minimal -- less than 5%

• Role is GTA-based and field-driven; overnight travel is not a regular requirement

• Structured onboarding program: approximately 2 weeks

• Can accommodate two new hires starting one week apart

• Direct field support from the Sales Manager -- reps will accompany the manager in the field during onboarding

• Product training provided -- industry experience is an asset but not required for strong B2B sales candidates

• Weekly team meetings provide ongoing peer learning and performance coaching

• Inherit an established territory with approximately 130 active accounts from Day 1 -- you are not starting from zero

• Significant upside in 500+ dormant accounts per territory -- the opportunity to recapture existing business is immediate

• Company car provided -- no out-of-pocket vehicle costs

• Stable, established company with a long track record in the Canadian wood panel distribution market

• Collaborative field team being actively built -- opportunity to contribute to the culture and grow with the group

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