Senior Market Manager - Omni-channel Strategy & Enablement - Ontario

Telus View all jobs

  • Toronto, ON
  • $90,000-134,000 per year
  • Permanent
  • Full-time
  • 2 months ago
DescriptionJoin our team and what we'll accomplish togetherTELUS' mission is to unleash the power of its world-class networks to deliver the best solutions to Canadians, at home, at work, and on the go. We make the world better by leveraging technology to break down barriers and enable everyone to reach their full potential.Our culture is fundamentally centered on a passion for growth, our deep desire to seize every opportunity and embrace change, our values inspiring excellence and the courage to innovate. The growth mindset encourages each of us to lean in and learn about what matters most to our customers, to create the foundational knowledge that enables us to make decisions that prioritize customers in everything we do. In doing so, we create innovations that change the lives of thousands of people across Canada.At TELUS, we are always learning and insatiably curious. In the face of uncertainty, we take risks and learn quickly from our mistakes. We build on everyone's ideas because we are stronger together. We are impressed by what humans dare to achieve and are motivated every day to enable others to do more through our technology and innovation. Together we make a difference.What you'll doThe Senior Marketing Manager will be responsible for developing and executing the holistic omnichannel strategy to optimize GTM performance in communities. This role requires expertise in local activation, event coordination, and channel implementation.Holistic Omnichannel Strategy and Implementation:
  • Develop community attack playbook using appropriate channels
  • Optimize GTM performance across all channels
  • Create omnichannel strategies to maximize impact
  • Ensure experience consistency across all touchpoints
Local Activation and Event Calendar:
  • Create holistic view of event and activation calendar
  • Prioritize, coordinate, and enable community events and activities
  • Manage local activation in Falcon communities
  • Coordinate launches and local initiatives
Cross-Functional Alignment and Coordination:
  • Ensure cross-functional alignment and coordination
  • Coordinate with channel, product, and operations teams
  • Facilitate collaboration between different functions
  • Manage interdependencies between initiatives
Channel Enablement:
  • Develop playbooks
  • Create and manage training cadence
  • Attend training and support field sales teams
Marketing Assets Enablement and Coordination:
  • Coordinate marketing assets for channels, partners, influencers
  • Develop social selling strategies
  • Create social media playbooks
  • Develop campaigns, rallies, scripts, etc.
QualificationsWhat you bringEducation and Experience:
  • Bachelor's degree in marketing, commerce, communication, or related field
  • Minimum 7-10 years of experience in marketing, channel management, or commercial activation
  • Demonstrated experience in event management and local activation
  • Knowledge of omnichannel strategies and digital sales transformation
  • Experience in cross-functional coordination
Technical Skills:
  • Experience with project and event management tools
  • Knowledge of CRM systems and marketing platforms
  • Data analysis and performance measurement skills
  • Experience with collaboration and communication tools
Interpersonal Skills:
  • Excellent communication skills
  • Ability to work in teams and collaborate with multiple departments
  • Organized, meticulous, and detail-oriented
  • Creativity and ability to propose innovative ideas
  • Adaptability and change management
Great-to-haves
  • Bilingual in English and French
Salary Range: $90,000-$134,000Performance Bonus or Sales Incentive Plan: 15%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:
  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …
Job Type: This is for a current vacancyA bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Sales and MarketingHelp us, help our customers make a real connectionWe are honoured to be recognized$14.7 billion
TELUS’s annual revenue$4.8 billion
The brand value that TELUS brings13
Consecutive years our annual dividend payment has increasedAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.

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