Marketing Specialist - Used Equipment

• Maintain used inventory applications and websites daily – add/change/remove in a timely manner.
• Maintain all listing details - features, conditions, pricing - to adhere to marketing standards.
• Work with sales teams from our retail branches to source suitable pictures for marketing purposes.
• Work with sales and inventory groups to report on and maintain accurate pricing for the market.
• Coordinate daily listing syndications to third-party websites, Kijiji, and industry publications.
• Provide information to our in-house Media Team to create campaigns through social media and Google platforms.
• Provide information to advertising partners for placement of used equipment print and digital ads.
• Source relevant external websites to advertise Brandt’s used equipment inventory.
• Maintain reporting of used equipment inventory and present to internal stakeholders.
• Contribute to used equipment system development projects as required.
• Collaborate with Media Buyer/Planner to develop and manage advertising plans and campaigns for the division.
• Act as the primary liaison within the marketing team representing used construction, forestry and material handling equipment.
• Initiate and implement tactical activities, including writing briefs and communications plans when applicable.
• Manage stakeholder expectations in relation to internal team capacities and project deliverables.
• Conduct meetings to present advertising recommendations to select stakeholders.
• Review, evaluate, and report on advertising performance.
• Engage in project management duties including all record keeping and necessary paperwork.
• Maintain positive working relationships with internal clients and external vendors.
• Stay up to date on relevant marketing & advertising trends and recommend new ideas when necessary.
• Provide training and assistance to sales teams on internal database systems for used equipment inventory.
• Other duties as assigned.

• Demonstrated communication, organization, collaboration, time management and project management skills are required
• Experience marketing, advertising, or selling used equipment is preferred.
• Proven ability to handle multiple projects at the same time, with strong focus on organization and maintaining sharp attention to detail.
• Strong listening, negotiation, verbal, and written communication skills.

• Experience with automotive, heavy equipment and/or machinery industry is preferred.
• Experience working with creative teams – graphic designers, multimedia teams, copywriters, etc. is preferred.
• Experience with professional client relationship management
• Post-secondary education (preferable in Digital Marketing, Marketing, Business Administration, Digital Engagement) is preferred but not required.

• Demonstrated communication, organization, collaboration, time management and project management skills are required
• Experience marketing, advertising, or selling used equipment is preferred.
• Proven ability to handle multiple projects at the same time, with strong focus on organization and maintaining sharp attention to detail.
• Strong listening, negotiation, verbal, and written communication skills.

• Experience with automotive, heavy equipment and/or machinery industry is preferred.
• Experience working with creative teams – graphic designers, multimedia teams, copywriters, etc. is preferred.
• Experience with professional client relationship management
• Post-secondary education (preferable in Digital Marketing, Marketing, Business Administration, Digital Engagement) is preferred but not required.

Brandt