Social Media Manager - Apparel & Accessories

Wealthy Group of Companies LLC

  • Montreal, QC
  • $80,000-100,000 per year
  • Permanent
  • Full-time
  • 21 days ago
We are a leading apparel and accessories company with a reputation for combining innovative design, premium quality, and trend-forward thinking. Our products serve retailers and consumers across North America and Europe, and our approach emphasizes both creativity and strategic brand growth. From concept to production, we are committed to delivering items that stand out in a competitive market while maintaining a strong focus on brand integrity, sustainability, and consumer appeal. Our team thrives in an environment that balances innovation with operational excellence, fostering a culture where creative ideas are encouraged, and measurable results drive decisions.The Social Media Manager will play a central role in elevating our brand's presence across all digital channels. This position is responsible not only for growing our social media footprint but also for shaping the voice and identity of the brand across platforms, ensuring every interaction resonates with our audience. The ideal candidate will have hands-on experience managing social accounts for strong, established brands, a proven track record of audience growth, and the ability to lead a small team. They will strategize, execute, and analyze campaigns that engage both Canadian and U.S. markets, working closely with cross-functional teams to maintain cohesive messaging and maximize brand impact. This is a Montreal-based role in Pointe-Aux-Trembles, perfect for someone ready to take ownership of a high-profile digital presence and drive measurable growth.Responsibilities
  • Lead the development and execution of brand-building initiatives and marketing programs across multiple channels, ensuring alignment with key performance indicators and overall business goals.
  • Manage daily social media activity on Instagram, TikTok, Facebook, LinkedIn, and Pinterest, engaging audiences, fostering community, and leveraging trends to grow brand presence.
  • Oversee content creation and curation, including UGC, photos, videos, and visual assets, keeping campaigns fresh, relevant, and visually compelling.
  • Collaborate with cross-functional teams and external partners or agencies to ensure cohesive messaging, on-time delivery, and seamless execution of campaigns.
  • Monitor and analyze social media and marketing performance metrics, translating insights into actionable strategies that drive engagement, growth, and brand awareness.
  • Support influencer partnerships, campaign amplification, and newsletter content distribution, ensuring alignment with brand voice and overall marketing objectives.
Qualifications
  • Fluency in English and French is required.
  • 5–7 years of experience in social media, community management, or brand marketing within the apparel or accessories industry.
  • Proven track record of growing social media presence for strong, established brands with significant market share.
  • Experience managing at least one direct report.
  • Solid understanding of organic social strategies, UGC, audience engagement, and paid media initiatives.
  • Strong analytical skills with the ability to convert insights into actionable marketing strategies.
  • Proficiency with social media management tools, email platforms, and analytics dashboards.
  • Creative mindset with excellent multitasking, collaboration, and cross-functional team leadership skills.
  • Extensive experience in brand marketing and content production across multiple channels.
  • Deep knowledge of Canadian and U.S. retail markets, trends, and competitive landscape.
  • Proven ability to execute marketing programs that achieve performance targets.
  • Exceptional communication, project management, and organizational skills.
Compensation
  • Base salary: CAD $80,000 – $100,000, commensurate with experience, plus performance-based bonuses.
  • Additional benefits and growth opportunities will be discussed during the interview process.

Wealthy Group of Companies LLC