Next Generation Customer Experience (Omnichannel) Manager
Takeda View all jobs
- Toronto, ON
- $115,000-158,400 per year
- Permanent
- Full-time
- Partner with cross functional teams to design and optimize data-driven and AI enabled omnichannel customer journeys.
- Ensure local customer needs and insights are reflected in IBU and Canada NGCE strategies.
- Cocreate scalable, insight driven customer solutions across digital, field, and traditional channels.
- Build NGCE capability by upskilling teams in omnichannel customer engagement fundamentals (Customer journeys, campaign thinking, digital channels, digital channel effectiveness & content best practices, automated and/or ai enabled customer engagement workflows).
- Design and implement frameworks to accelerate personalization and improve digital channel effectiveness.
- Promote a proactive, insight led NGCE mindset within BUs and functions.
- Strengthen data, identity, and consent foundations to support compliant personalization and richer insights.
- Define clear KPIs and use automated measurement to drive continuous optimization.
- Translate AI‑powered analytics into actionable decisions for journey, content, and channel performance.
- Advance modular content, smart tagging, and dynamic content approaches to improve relevance and efficiency.
- Anticipate customer needs and emerging digital trends to recommend innovative experience enhancements.
- Simplify and modernize internal workflows using automation to improve speed and agility.
- Support digital initiatives, pilots, and capability building programs with cross functional partners.
- Proactively identify business needs, generate solutions, and execute with minimal supervision.
- Prioritize and align workload to Canada and DD&T priorities, adapting quickly as needs evolve.
- Champion an agile, innovative, and data driven mindset across teams, including effective use of AI.
- Demonstrate strong understanding of NGCE relevant marketing and data technology ecosystems.
- Use digital tools and integrated data to create seamless, connected omnichannel experiences.
- Apply strong knowledge of privacy, consent, and emerging regulatory trends when designing digital and AI enabled solutions.
- Communicate complex information clearly and persuasively, tailored to the audience.
- Use compelling storytelling to translate data and AI generated insights into actionable recommendations.
- Share insights effectively to drive aligned, practical decision making across stakeholders.
- Reduce complexity to identify insights and define issues clearly, even with incomplete information.
- Ask the right questions, integrate diverse inputs, and make timely, well-informed decisions.
- Assess options thoughtfully, understanding root causes and implications.
- Build strong partnerships across functions and regions to deliver integrated NGCE solutions.
- Educate and socialize NGCE ways of working, supporting others through change.
- Navigate challenging situations with tact and a commitment to team success.
- Identify opportunities for value creating innovation grounded in analysis and customer needs.
- Continuously scan digital, AI, and broader technology trends to anticipate future possibilities.
- Challenge the status quo and encourage experimentation and new ideas from others.
- University degree in Science, Business, Marketing, Digital, Data, or related field.
- 6+ years of experience in cross‑functional roles, ideally within biopharma or healthcare.
- Proven integrity, strong growth mindset, and track record of innovation and change leadership.
- Strong stakeholder management, communication and influencing skills.
- Strong analytical and problem‑solving skills, with the ability to use data and AI‑generated insights to guide decisions.
- Deep experience in omnichannel or digital marketing, including HCP journeys, journey mapping, and campaign execution.
- Hands‑on experience with CRM and campaign platforms (e.g., SFMC, Veeva) and working with creative or digital agencies.
- Strong understanding of content strategy modular/connected content, and digital customer touchpoints.
- Solid grasp of the digital and AI landscape, including high‑level technical understanding to assess solutions.
- Experience with agile project management and leading cross‑functional initiatives.
- Knowledge of compliance, privacy, and governance considerations for digital content and campaigns.
- Fluency in English, both in oral and written communication – English/French bilingualism is an asset.