Marketing Automation Manager (Contract)
Ivalua
- Montreal, QC
- Permanent
- Full-time
- Manage all aspects of the Hubspot platform, including Contacts, Companies, Deals, and Activities.
- Configure and maintain landing pages, forms, workflows, and automation sequences within Hubspot.
- Create and segment dynamic email lists for targeted marketing campaigns.
- Analyze marketing campaign performance using Hubspot reports and dashboards, providing data-driven insights to optimize campaign effectiveness.
- Integrate Hubspot with other marketing and sales tools (CRM, website analytics) to ensure seamless data flow and reporting.
- Maintain data hygiene by ensuring data accuracy and completeness within Hubspot.
- Provide ongoing training and support to internal teams on Hubspot functionalities and best practices.
- Stay up-to-date on the latest Hubspot features and updates, implementing relevant advancements to enhance platform utilization.
- 5+ years of experience as a Hubspot Administrator or similar marketing automation role within a B2B SaaS company.
- Proven track record of successfully implementing and optimizing Hubspot features for lead generation, campaign management, and reporting.
- Strong understanding of marketing automation best practices.
- Excellent analytical skills and the ability to translate data into actionable insights.
- Experience with Salesforce or other CRM systems.
- English is required as we serve customers throughout Canada from our Montreal location, and a significant majority of business is conducted in English; however, wherever possible, we will support the employee's right to work in French.
- Experience with API integrations and data migration is a plus.
- Outstanding communication and collaboration skills.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
- Ability to work independently and manage multiple projects simultaneously while meeting deadlines.
- Bachelor's degree in Marketing, Communications, Business Administration, Information Technology or a related field.
- Hubspot certifications (HubSpot Academy Content Marketing Certification, Hubspot Sales Software Certification, etc.).