CRM Manager
BettingJobs View all jobs
- Toronto, ON
- Permanent
- Full-time
- Develop and manage localized CRM strategies (Email, SMS, push notifications, onsite messaging, etc.)
- Own the customer journey and optimize communications across all stages: onboarding, engagement, churn prevention, and reactivation
- Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI
- Collaborate with product, content, design, and data teams to deliver relevant and engaging campaigns
- Monitor KPIs such as retention rate, conversion, CLV, and churn — and proactively act on insights
- Ensure all campaigns are compliant with local regulations and responsible gaming practices
- Act as the main point of contact for all CRM-related initiatives
- 3+ years of experience in CRM, preferably in iGaming, fintech, or digital entertainment
- Fluent English (written and spoken)
- Strong understanding of the market and user behavior
- Hands-on experience with CRM tools and platforms (Braze, Optimove, Salesforce, etc.)
- Data-driven mindset with experience in segmentation, A/B testing, and campaign analysis
- Excellent communication, planning, and organizational skills
- Self-starter with the ability to work independently in a fast-paced environment