Digital Activation Manager

Omnicom Media Group View all jobs

Toronto, ON
Permanent
Full-time

1 month ago

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world's leading brands. Brilliant media thinking is in our DNA.We're looking for a Programmatic Supervisor with a Solutions Architect and Data Strategist mindset. This role will blend technical execution, campaign innovation, and analytical horsepower to deliver high-performance media programs across digital channels. You will design data-driven media architectures, build dynamic reporting pipelines, and extract deep insights to inform optimizations and future-facing strategy.If you're passionate about solving media challenges with data, engineering experimentation, and building scalable programmatic solutions-this is your role.Key ResponsibilitiesProgrammatic Media Engineering & Activation

Build and manage complex programmatic campaigns across DV360 and The Trade Desk
Work with SSPs to build new performance bidder products that integrate into DSP
Architect end-to-end solutions including audience creation, data onboarding, tagging infrastructure and offline attribution

Data Mining, Reporting, and Visualization

Mine campaign, platform, and consumer data to uncover trends, identify optimization opportunities, and build actionable, client-facing insights
Conduct ad hoc and longitudinal analyses to support product/category performance, sales lift, media mix impact, and audience performance
Translate data into compelling visual stories that influence client decisions and drive incremental investment

Testing Strategy & Insights

Develop rigorous A/B and multivariate testing roadmaps to evaluate performance across audiences, creatives, inventory, and platforms
Define hypotheses, success metrics, and measurement methodology in partnership with analytics and measurement teams
Analyze test results and provide data-backed strategic recommendations that drive future media strategy and product adoption

Solutions Design & Technical Partnerships

Collaborate with internal and external data, product, and tech vendors to implement custom programmatic solutions, audience segments, and measurement integrations
Evaluate and implement new tools or scripts to automate QA, pacing, or bid logic

Client Support & Strategy

Present findings, dashboards, and strategy to client stakeholders in a clear, data-driven, and solution-oriented format
Work closely with client leads to ensure media activations align with broader omnichannel CPG marketing goals (retailer support, seasonality, brand media etc.)

Qualifications

4-6 years of hands-on experience in programmatic media or ad tech, with direct exposure to data architecture, audience strategy, and campaign optimization
Deep familiarity with The Trade Desk and DV360
Proficiency in data visualization and dashboard tools: Looker, Tableau, Power BI, Data Studio, etc.
Experience writing SQL queries for platforms like Amazon Marketing Cloud, Google BigQuery, or Snowflake is a strong plus
Ability to work with large data sets to extract meaningful insights using Excel, Python, R, or similar
Strong understanding of CPG business models, product lifecycles, and omnichannel retail dynamics (especially eComm + brick & mortar integrations)
Comfortable with tagging frameworks, data layer structures, and server-side measurement integrations

COMMITMENT TO IDEAOMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.We will process your personal data in accordance with our Recruitment Privacy Notice which is available onAI DISCLOSUREOmnicom Media uses artificial intelligence in our recruitment process to enhance job postings and streamline the screening and selection of prospective candidates. Our team will then review top applicants, ensuring that human judgement guides our hiring decision.OMG Canada s'engage à offrir un environnement de travail qui non seulement respecte, mais promeut activement l'inclusion, la diversité et l'équité par l'action (IDÉA). Cet engagement a pour objectif que la composition de notre main-d'œuvre reflète la diversité avec une représentation des groupes sous-représentés. Il détermine également la façon dont les membres de notre équipe, notre leadership, notre service à la clientèle, nos pratiques de travail et nos relations avec tou.te.s les intervenant.e.s sont façonnées.Nous traiterons vos données personnelles conformément à notre avis de confidentialité en matière de recrutement qui est disponible à l'adresse suivante

Omnicom Media Group

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