Director B2C, Product Planning

• Own corporate strategic objectives and translate them into clear, actionable plans. Defining deliverables, execution methods, and accountability to ensure measurable results. Own category P&L performance, driving revenue, unit, and margin achievement in line with growth targets.
• Deliver the BMG sales plan by overseeing category direction, ensuring planning and execution of 4P activities and alignment to growth objectives, using market and business insights to shape both short- and long-term growth initiatives for each category.
• Lead end-to-end GTM strategy across the product lifecycle, aligning Sales, Marketing, Digital, CX, and Operations to ensure successful launches, sustained performance, and effective end-of-life management.
• Proactively communicate performance and progress through structured forums and dashboards. Confidently leading milestone discussions at both strategic and detailed levels, while planning and overseeing the annual budget and providing data-driven recommendations to Senior Management.

• Provide strategic direction on sales forecasting and inventory allocation, holding teams accountable to plans that align with financial targets.
• Oversee end-to-end category strategy across assortment, pricing, promotions, positioning, placement, and distribution.
• Own Promotional Expense by establishing the overall promo strategy and through the reconciliation and forecasting process.
• Influence decisions on Sales Deductions, Inventory Strategies, and promotional investment to ensure sustainable profitability.

• Manage and develop Product Managers and Senior Product Managers; foster a high-performance, accountable team environment.
• Model and strengthen culture drivers: Accountability, Boldness, Authenticity, Excellence.
• Influence peers, Directors, and Senior Managers across functions to align strategies and drive initiatives.

• Develop and implement a systematic approach to managing the team, category and objective performance by leveraging corporate CI Management Practices such as activity management, resource allocation and KPI tracking.
• Analyze category performance, market trends, competitive landscape, and customer insights to develop data-driven recommendations.
• Champion continuous improvement, process optimization, and cross-functional alignment.

• Communicate strategy, risks, performance insights, and recommendations clearly and effectively to senior leadership.
• Be the voice of Product in every room: Represent Product Planning in cross-functional leadership forums and decision-making bodies.

• Thrives in a culture of Challenging Spirit – welcomes giving feedback, receiving feedback, being curious, challenging assumptions, pushing boundaries of development etc.
• Accountability — Owns decisions and outcomes; builds trust through reliability.
• Boldness — Challenges norms, pushes innovative solutions, and makes sound decisions in ambiguity.
• Authenticity — Models transparent communication and cross-functional collaboration.
• Excellence — Delivers high-quality execution and drives continuous improvement.

• Bachelor’s degree in Business, Commerce, Engineering, or related field.
• 10+ years of Product/Category Management or Product Marketing experience.
• 10+ years of People-Leadership experience managing Product teams.
• Experience in consumer electronics, distribution, or retail channels - Preferred
• Experience in e-commerce, CI, or project management - Preferred
• Proven ability to develop and execute strategy, influence across functions, and manage complex projects.
• Strong analytical, financial, and commercial acumen; able to interpret data and forecast outcomes.
• Exceptional communication and influencing skills across levels.
• Travel is required (10-15% of the time)
• Proficient in both written and verbal French and English communication
• Proficiency in both written and verbal English communication is essential for effective correspondence with clients, suppliers, business partners, and colleagues beyond the province of Quebec

Brother Canada