Senior Market Manager - Community Marketing - Ontario

Toronto, ON
$90,000-134,000 per year
Permanent
Full-time

2 months ago

DescriptionJoin our team and what we'll accomplish togetherTELUS' mission is to unleash the power of its world-class networks to deliver the best solutions to Canadians, at home, at work, and on the go. We make the world better by leveraging technology to break down barriers and enable everyone to reach their full potential.Our culture is fundamentally centered on a passion for growth, our deep desire to seize every opportunity and embrace change, our values inspiring excellence and the courage to innovate. The growth mindset encourages each of us to lean in and learn about what matters most to our customers, to create the foundational knowledge that enables us to make decisions that prioritize customers in everything we do. In doing so, we create innovations that change the lives of thousands of people across Canada.At TELUS, we are always learning and insatiably curious. In the face of uncertainty, we take risks and learn quickly from our mistakes. We build on everyone's ideas because we are stronger together. We are impressed by what humans dare to achieve and are motivated every day to enable others to do more through our technology and innovation. Together we make a difference.What you'll doThe Senior Marketing Manager will be responsible for developing and executing localized marketing strategies and GTM campaigns to maximize market penetration in communities. This strategic role requires deep expertise in community marketing, partnership management, and 360 strategy execution.Holistic 360 Market Approach:

Develop and execute localized marketing campaigns and go-to-market strategies
Ensure unification and prioritization of all products (wireline and wireless)
Plan and execute integrated marketing strategies
Coordinate 360 approach with all stakeholders

Personalized Market Approach and Cultural Alignment:

Lead market selection and local activation
Organize and manage localized events
Create and execute localized partnerships in 360 approach

Develop social mission and omnichannel strategiesCommunity Engagement and Influence:

Develop and execute community engagement strategies
Manage communications and influencer strategies
Create and execute community activation plans
Develop local social media strategies

Go-to-Market Strategy and Cross-Departmental Initiatives:

Execute network delivery go-to-market strategy
Ensure cross-departmental links (government relations, etc.)
Lead cross-departmental initiatives to drive acquisition

Customer Journey - Marketing:

Develop end-to-end integrated customer journey for communities
Manage pre and post-acquisition customer journey
Optimize customer experience in communities

QualificationsWhat you bringEducation and Experience:

Bachelor's degree in business administration, marketing, commerce, or related field
Minimum 7-10 years of experience in sales channel management or strategic marketing
At least 3 years in leadership role
Deep knowledge of Quebec/Ontario market and its commercial and cultural specificities
Experience in partnership management

Technical Skills:

Experience with sales analysis platforms and channel performance
Project management skills and commercial deployment methodologies
Knowledge of go-to-market strategies and multi-channel marketing
Financial analysis and profitability modeling capability

Interpersonal Skills:

Excellent communication and negotiation skills
Leadership and ability to influence and motivate external partners
Strategic and analytical thinking with commercial orientation
Adaptability and change management in a dynamic environment

Great-to-haves

Bilingual in English and French

Salary Range: $90,000-$134,000Performance Bonus or Sales Incentive Plan: 15%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …

Job Type: This is for a current vacancyA bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Sales and MarketingHelp us, help our customers make a real connectionWe are honoured to be recognized$14.7 billion
TELUS’s annual revenue$4.8 billion
The brand value that TELUS brings13
Consecutive years our annual dividend payment has increasedAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.

Telus

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