Lifecycle Marketing Manager

Montreal, QC
Permanent
Full-time

8 days ago

BettingJobs are working with a growing online casino and sportsbook platform headquartered in Montreal, offering cutting-edge gaming experiences across Canada. They are looking for a Lifecycle Marketing Manager to join their team.The successful candidate will focus on CRM, personalized communications, and loyalty initiatives to ensure players remain active and invested in the experience.Key Responsibilities:

Develop and execute CRM campaigns using email, push notifications, SMS, and in-app messaging.
Design and manage player retention programs, including loyalty tiers, gamification features, and targeted promotions.
Segment players by behaviour, value, and lifecycle stage for highly personalized campaigns.
Track and analyse retention KPIs, adjusting strategies based on performance data.
Collaborate with product and analytics teams to integrate marketing touchpoints into the player experience.
Collaborate with marketing team at the land-based Casino for cross marketing campaigns
Ensure compliance with regulatory guidelines for customer communications and promotional activities.

Requirements:

Experience in CRM, retention, or lifecycle marketing within the gaming/iGaming industry.
Proficient in marketing automation platforms, CRM systems, and analytics tools.
Strong knowledge of segmentation, personalization, and loyalty program best practices.
Analytical mindset with a focus on continuous optimization.
Excellent communication and copywriting skills.

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