Director Marketing and Communication

• Develop and implement an integrated marketing and communications strategy aligned with CABHI’s strategic plan and funding priorities
• Strengthen CABHI’s brand identity and positioning as a global thought leader in aging and brain health innovation
• Partner with senior leadership to shape communications around government relations, stakeholder engagement, and funder requirements

• Lead brand management, messaging, and positioning across all platforms (e.g., digital, print, media, events)
• Oversee marketing campaigns to support CABHI programs, initiatives, events, thought leadership, and partnerships
• Expand CABHI’s international presence through targeted campaigns, publications, and global conferences

• Manage relationships with media, industry partners, and sector associations to amplify CABHI’s visibility
• Lead public relations efforts, including proactive storytelling, thought leadership

• Lead, mentor, and develop a high-performing marketing, communications, and events team.
• Manage vendor and agency relationships to ensure high-quality creative and media output.
• Collaborate across departments (Programs, Finance, Knowledge Mobilization, Business Development, Partnerships, etc.) to align marketing and communication efforts
• Build and maintain relationships with Baycrest’s Corporate Communication team to identify opportunities to amplify CABHI’s messaging

• Bachelor’s degree in marketing, communications, public relations, or related field (Master’s preferred)
• Minimum 8–10 years of progressive leadership experience in marketing, communications, or strategic relations
• Demonstrated experience in healthcare, innovation, non-profit, or public sector preferred
• Proven track record in brand building, digital marketing, media relations, and thought leadership
• Strategic thinker with the ability to translate organizational priorities into actionable marketing and communications plans.
• Exceptional storytelling, writing, and presentation skills with the ability to communicate complex ideas to diverse audiences
• Strong digital and social media expertise; knowledge of analytics and campaign measurement
• Collaborative leader who thrives in a fast-paced, multi-stakeholder environment.
• Strong project management, budgeting, and vendor management skills

• Vacation Entitlement
• Opportunity to enroll in Extended Health & Dental Benefits
• Opportunity to enroll in the Healthcare of Ontario Pension Plan (HOOPP)
• Access to 24/7 Employee Assistance Program

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