Measurement Analyst, Commerce & Retail Media
Wonderbrands View all jobs
- Etobicoke, ON
- Permanent
- Full-time
- Consolidating performance data across multiple media platforms including retail media networks, search platforms, and digital channels.
- Developing standardized KPIs to evaluate campaign performance across channels.
- Tracking key performance metrics including ROAS, cost-per-click, conversion rates, share of search, and sales impact.
- Evaluating campaign performance across different retailers and platforms to identify optimization opportunities.
- Supporting the evaluation of retail media investments against defined business objectives.
- Developing dashboards that bring together media performance data across retail media platforms and digital channels.
- Creating regular performance reports including weekly, monthly, and campaign-level summaries.
- Ensuring reporting frameworks are consistent, reliable, and easy for internal stakeholders to interpret.
- Supporting the development of automated reporting where possible to improve efficiency and accuracy.
- Identifying trends and patterns in campaign performance.
- Providing recommendations to improve media efficiency and ROI.
- Conducting deeper analysis on campaign performance to identify drivers of success or underperformance.
- Supporting test-and-learn initiatives to evaluate new media tactics and optimization strategies.
- Working with internal teams to assess the incremental impact of retail media investments.
- Supporting analysis of sales performance linked to media campaigns.
- Evaluating the effectiveness of promotional and media support across retailers in collaboration with Sales.
- Helping develop frameworks to measure how media investments influence category growth and brand share.
- 3–5+ years of experience in marketing analytics, digital media analytics, or performance measurement.
- Strong analytical and quantitative skills with the ability to work with large datasets.
- Experience analyzing digital marketing or ecommerce performance data.
- Strong proficiency in Microsoft Excel, PowerBI and similar data visualization tools.
- Experience building reports, dashboards, and performance frameworks.
- Ability to translate data insights into clear business recommendations.
- Strong communication skills with the ability to present insights to non-technical stakeholders and senior leadership teams across various functions.
- Experience working in CPG, retail, ecommerce, or digital marketing environments.
- Familiarity with retail media and performance marketing measurement frameworks.
- Experience working with data visualization tools such as Tableau or Power BI.
- Understanding of digital marketing metrics including ROAS, attribution models, and conversion tracking.
- Experience integrating data from multiple marketing platforms into unified reporting.
- Flexibility, Agility, Adaptability: Thrives in dynamic environments by embracing continuous change. Quickly adjusts to new priorities and actively seeks innovative solutions. Uses setbacks as opportunities for growth
- and applies a relentless focus on improving outcomes. Approaches challenges with a proactive, solutions-driven mindset and openness to feedback.
- Calculated Risk-Taking: Makes strategic decisions by evaluating options and creating contingency plans.
- Team First and Collaboration: Engages with Team Members and colleagues, builds relationships, and fosters an inclusive, innovative environment.
- Continuous Improvement: Drives innovation and optimizes processes to enhance quality and productivity.
- Customer and Product Focus: Addresses need proactively with accountability and a solution-oriented mindset.
- Fierce Execution: Achieves results with a strategic and hands-on approach, learning from mistakes and building trust.
- Continually inspires and develops Team Members and promote cross-functional collaboration.
- Supports, shared knowledge and experience with your Team through authentic conversations and development planning
- Communicates clear expectations
- Uses insight and knowledge to influence others
- Understands and acknowledge differences and modifies style to support unleashing potential
- Demonstrates patience and empathy, while listening
- Inspire enthusiasm & commitment by communicating a clear path to success
- Empowers others by delegating and providing support and opportunities for growth
- Identifies, raises and resolves conflict
- Builds trust and models the “Coach Approach”
- Encourages informed risk-taking and supports learning from outcomes.
- Creates an environment where your team enjoys working hard while having fun
- Provides feedback to reinforce results