Senior Brand Marketing Manager

TEEMA View all jobs

  • Surrey, BC
  • $95,000-120,000 per year
  • Permanent
  • Full-time
  • 27 days ago
Job Title: Senior Brand Marketing Manager – DTC Product Marketing, Apparel & Lifestyle
Job ID: 86855
Location: Surrey, British ColumbiaWhat you will be doing:Drive ~20% marketing-driven growth (excluding new product growth) through strategic and tactical execution across channelsOwn and execute marketing campaigns supporting ~120 product launches annually (30–40 product lines with variations), ensuring strong launch performance and revenue impactTranslate market trends, audience insights, and product positioning into campaigns that drive traffic, customer acquisition, and salesOperate in a 60% execution / 40% strategy split—actively posting, launching, and executing while shaping longer-term marketing directionLead marketing-driven project management for launches: coordinating cross-functional teams (creative, product, e-commerce), aligning timelines, and ensuring deliveryPartner closely with internal teams including Brand Manager, Photographer, Associate, and external paid media contractors to execute campaigns end-to-endStrengthen and expand Creator Warehouse’s external marketing channels (social, paid, SEO), leveraging but not relying solely on the internal YouTube ecosystemSupport the evolution of Creator Warehouse as a standalone brand beyond core content channelsAnalyze performance of campaigns and launches, identify learnings, and continuously refine strategy to improve outcomes over timeBuild structure, process, and repeatability into marketing workflows while maintaining speed and flexibility in a high-volume launch environmentAct as a senior individual contributor (no direct reports initially), with ownership and accountability for results and future team scalingWhat you must have:7+ years of marketing experience with a strong focus on product marketing in DTC, e-commerce, or consumer brandsBackground in apparel, fashion, streetwear, or lifestyle brands with a clear understanding of the target demographic and product positioningProven ability to execute and lead social-first campaigns (YouTube, YouTube Shorts, digital channels) that translate trends into measurable revenue growthStrong marketing-led project management experience driving end-to-end product launches (coordinating teams, timelines, and go-to-market execution)Nice to have:Experience working with creator-led brands, influencer collaborations, or community-driven product ecosystemsExposure to limited drops / hype-based product launches and high-volume release cyclesFamiliarity with paid digital channels (Google, Meta, Reddit), SEO, and performance marketing collaborationExperience helping build or scale an internal marketing function, moving from reactive to proactive planningSalary/Rate Range: $95,000.00 – $120,000.00Other Information:
Work EnvironmentFull-time, hybrid role based in Surrey, BC3 days in-office, 2 days remotePreference for candidates located in Metro Vancouver (Surrey, Langley, Abbotsford) with reliable transportation and reasonable commuteFast-paced, high-output environment supporting frequent product launches and tight timelinesCollaborative team structure with a mix of in-house talent and external partners, with a long-term goal of building more capabilities internallyThank you for your interest in this opportunity. If you are selected to move forward in the process, we will contact you directly. If you do not hear from us, we encourage you to continue visiting our website for other roles that may be a good fit.For more information about TEEMA and to consider other career opportunities, please visit our website at

TEEMA

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