Associate Vice-Principal Recruiting, Marketing and Communications
Morgan Philips
- Lennoxville, QC
- Permanent
- Full-time
- Demonstrate skills and experience in creating an action plan aligned with the University's Strategic Enrollment Management Plan. The AVP RMC is responsible for developing data-driven strategies to increase high-quality applications across all academic units, as well as formulating targeted strategies for units with low enrollment.
- Advise the Registrar and the executive team on matters related to recruitment, marketing, communications, and on-campus visit strategies and issues.
- Collaborate closely with Deans to achieve recruitment objectives within their respective schools or departments.
- Establish strategic relationships with guidance counselors across Canada, as well as with national and international strategic partners.
- Be well-versed in, and provide direction on, all aspects of undergraduate and graduate marketing and communications. This includes, but is not limited to, understanding generational characteristics, demographics, both Canadian and international education systems, transition issues, academic programs, co-op opportunities, financing, residence, campus life, student success, post-graduation success, on-campus visits, and current and emerging technologies and tools for communicating with prospective student audiences.
- Develop a strategic marketing plan that aligns with the Strategic Enrollment Management Plan (SEM Plan), while bringing marketing expertise to direct the efforts and resources necessary to reach the target audience.
- Shape the vision for the University (BU) brand and for coordinating a unified approach to outward-facing marketing activities, including Residences, Conference Services, Athletics, etc.
- Develop and implement the marketing materials and channels required to generate a volume of high-quality applications in line with our objectives, as well as to strengthen our graduates' sense of belonging.
- Offer strategic guidance to stakeholders on branding and communications for both internal and external audiences.
- Provide strategic guidance and collaborate on the implementation of communication strategies specifically targeting various stakeholder groups, including students, faculty and staff, alumni, the local community, and business and strategic partners.
- Ensure the supervision and optimal development of the University's website, ensuring its alignment with institutional objectives.
- Be accountable for safeguarding Bishop's reputation by identifying, developing, and delivering new concepts and models, along with well-tested, on-brand, creative, innovative, and high-quality approaches for all marketing, communications, and on-campus visits.
- Take responsibility for leading the University's response to crises and for managing relationships with external media.
- A Master's degree in a relevant field, such as marketing or communications.
- At least ten years of senior-level experience in areas such as enrollment management, marketing, and communications.
- A proven track record of leadership and service, demonstrating integrity, accountability, fiscal responsibility, and goal achievement.
- Strong proficiency in written and oral communication in both English and French.
- Excellent interpersonal skills, with the ability to build positive and effective relationships with colleagues, students, and the external community.
- Demonstrated strong administrative and supervisory skills.
- Experience in strategic planning, as well as in developing measurement frameworks and key performance indicators to assess effectiveness. Data analysis capabilities are considered an asset.
- A history of success in increasing student enrollment.
- Experience in developing communication strategies targeted at potential students, including the integration of social media and other technologies.
- Proven ability to adopt, master, and encourage effective team usage of technology, including but not limited to customer relationship management (CRM) and marketing automation tools.
- Advanced experience with social media and familiarity with digital marketing tools.
- Understanding of, and experience with, Strategic Enrollment Management (SEM) is considered an asset.
- A strong understanding of the student/customer lifecycle and its relevance to lead generation, conversion, and retention.
Executive Director & Partner 514.618.5243Julie-Catherine Racine
Executive Director & Partner 514.974.0330Bishop’s University is committed to enhancing the on-campus presence of qualified members from equity-seeking groups, including women, visible minorities, ethnic minorities, Indigenous peoples, individuals with diverse gender identities, sexual orientations, and people with disabilities.We welcome applications from diverse backgrounds and encourage members of equity-seeking groups to self-identify in their applications.
Bishop’s University is a signatory of the Scarborough Charter, which is a commitment to combat anti-Black racism and foster Black inclusion.While all qualified candidates are strongly encouraged to apply, in accordance with Canadian immigration requirements, priority will be given to Canadian citizens and permanent residents.Candidates who anticipate requiring accommodations at any stage of the application process may contact Morgan Philips Canada.