Director of Brand Strategy
GardaWorld
- Montreal, QC
- Permanent
- Full-time
- Spearhead the conceptualization and development of brand evolution projects, new business or product launches, and employer branding;
- Act as steward of all GardaWorld brands, including the development, update, and expansion of brand elements to accommodate growth and change;
- Oversee development and application of brand positioning, planning framework, architecture and design system, including guidelines to ensure uniformity across all channels;
- Act as a brand ambassador, gatekeeper and influencer to business leaders at the company by aligning brand activities to enable business objectives;
- Proactively identify challenges and threats to the brand, both visual and written, and help implement quality controls across platforms;
- Build a branding ecosystem combining internal resources with partner agencies and freelances to elevate our various brands across various channels;
- Build structure, governance and processes to create a world-class brand function;
- Establish a strategic framework for brand excellence, set clear KPIs and measures and build a detailed reporting framework;
- Oversee contracts and relationships with external agencies, ensuring project scopes are delivered on time and within budget;
- Manage and develop a team of brand experts serving as developers and protectors of GardaWorld brands and messages, working in close collaboration with Communications functions;
- Maintain individual skills, keeping up to date with latest best practices, trends, concepts, and regulations in the specific job area.
- Minimum 15 years of relevant brand or agency experience;
- Bachelor’s degree or equivalent industry experience required;
- A high degree of business acumen; experience utilizing data and measurement to drive decisions;
- Proven track record and experience in high-growth or transformation environments;
- Experience building a brand function from the ground-up with strong execution ability in all stages of the brand journey;
- Extensive experience in building, developing, and coaching a team;
- Strategic mindset and the ability to connect long-term vision to short-term objectives and initiatives;
- Great communicator engaging and influencing at all levels of organizational leadership;
- Passion for innovation and curiosity that drives continuous improvement;
- Strong deductive reasoning and ability to quietly influence in de-centralized environments;
- Experience leading an internal team, with strong culture of accountability, alignment and professional development;
- Excellent communication skills that build trust, curiosity that leads to insights, and ability to build comprehensive strategy that allow brands to flourish and contribute positively to business goals.
- Be part of a committed and competent team within a growing company
- Competitive salary
- Group insurance
- Group Registered Retirement Savings Plan (RRSP) with employer contribution
- Access to a gym located at our head office
- Cafeteria offering delicious lunches
- Free parking at the office
- Managers who care about the well-being of their employees.
- Take advantage of professional development opportunities, including access to industry conferences, and training sessions.