Product Marketing Specialist

Ciena

  • Ottawa, ON
  • $75,500 per year
  • Permanent
  • Full-time
  • 1 month ago
As the global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual growth, well-being, and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.We are looking for a product marketing professional to lead the services and partner ecosystem marketing strategy for Blue Planet’s AI-powered OSS solutions, including Agentic AI and GenAI technologies applied to inventory/planning, orchestration/fulfillment and service assurance solutions. In this role, you will craft compelling joint Blue Planet and partner solutions messaging and develop impactful content including presentations, datasheets, solutions briefs, website content, and product demos. You will work closely with a diverse range of partners and internal stakeholders, including strategic technology collaborators, system integrators, and OEM partners to drive growth in the next-gen OSS market.Key Responsibilities:
  • Strategic Planning: Lead the development of Blue Planet’s services portfolio and partner solution content and go-to-market (GTM) strategy, ensuring message alignment with emerging technologies and market trends.
  • Collaboration and Team Alignment: Work closely with stakeholders across Blue Planet and partner organizations to create unified messaging and secure program and sales support.
  • Relationship Management: Build and maintain strong relationships with key influencers within partner organizations, acting as a liaison to drive alignment and engagement that leads to measurable business outcomes.
  • Content Creation: Create co-branded technical materials, blogs, demos, videos, and customer success stories to support marketing efforts, including PR, digital campaigns, social media, and events.
  • Enablement and Training: Enhance processes to equip partner organizations and Blue Planet teams (sales, pre-sales, post-sales) with the tools, training, and skills needed to capitalize on partner solution opportunities.
  • Performance Tracking: Define key performance indicators (KPIs) and regularly report on results to refine and grow partnership and services opportunities.
  • Partner-Led Initiatives: Drive alignment on partner-led activities such as events, sales kickoffs, and other collaborative initiatives to maximize impact.
Qualifications:
  • 5 years in telecommunications product marketing with a good understanding of the communications service provider market across areas of OSS/BSS, including inventory/planning, orchestration/fulfillment and service assurance.
  • Technical marketing experience with AI technologies as they apply to OSS transformation and a keen understanding of the technology landscape and the capabilities of key industry vendors.
  • Exceptional storytelling, presentation, and content creation skills.
  • Experience managing complex, cross-functional projects with a collaborative, strategic mindset.
  • Track record of building successful product marketing plans and engaging stakeholders across the organization.
  • Bachelor's degree required
Ideal Candidate Traits:
  • Strategic thinker with a hands-on approach.
  • Strong communicator with executive presence.
  • Self-starter with a passion for innovation and growth.
  • Comfortable leading both strategy and execution in a dynamic environment.
  • Experienced and comfortable working in a matrix environment.
Pay Range:The salary range for this role in Ottawa, Canada is $75, 500 - $120, 700The salary range for this role in Maryland, USA is $99, 300 - $158, 700Pay ranges at Ciena are designed to accommodate variations in knowledge, skills, experience, market conditions, and locations, reflecting our diverse products, industries, and lines of business. Please note that the pay range information provided in this posting pertains specifically to the primary location, which is the top location listed in case multiple locations are available.Non-Sales employees may be eligible for a discretionary incentive bonus, while Sales employees may be eligible for a sales commission. In addition to competitive compensation, Ciena offers a comprehensive benefits package, including medical, dental, and vision plans, participation in 401(K) (USA) & DCPP (Canada) with company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company-paid holidays, paid sick leave, and vacation time. We also comply with all applicable laws regarding Paid Family Leave and other leaves of absence.Not ready to apply? Join our to get relevant job alerts straight to your inbox.At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination.Ciena is an Equal Opportunity Employer, including disability and protected veteran status.If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.

Ciena