Product Marketing Lead

Ask-AI

Toronto, ON
Permanent
Full-time

22 days ago
Apply easily

We’re hiring a Product Marketing Lead to build and lead the Product Marketing function at Ask-AI.We are looking for an analytical, creative and visionary leader to join our Marketing team, a product marketer with the ability to develop a deep understanding of our market, products, customers, and competitive landscape and translate those insights into impactful messaging, positioning and enablement programs.Reporting to the Chief Marketing Officer, the Head of Product Marketing is responsible for informing our go-to-market strategy and working closely with Marketing, Sales, Product, and Customer success to drive business growth.What You’ll Do

Become an expert on our market, leading the strategy and execution of market and customer research to help inform all aspects of GTM and product strategy, including messaging and positioning, marketing campaigns, and the product roadmap
Develop a deep understanding of our ideal customer profiles and competitive landscape in order to effectively differentiate our value proposition to prospects and customers
Become an expert and evangelist for our product, translating how we uniquely address customer needs and pain points into compelling messaging, pitch decks, presentations, demos and collateral
Launch new products and features that help attract new customers and drive deeper adoption, retention and upsell with existing ones
Enable our Sales and Post-Sales teams to communicate our differentiated value proposition and impact clearly, compellingly and consistently
Represent the company with key industry analysts, stakeholders, and customers

Who You Are

Driven: You understand the potential of AI to transform how we work and deliver impact and are excited to join a company at the forefront of that change
A great communicator: You are a strong writer and presenter who can impact an audience emotionally and intellectually, and understand how to adapt your approach to suit your audience
Product-obsessed: You love discovering the nuances of products, platforms and features so you can inform the roadmap, build differentiated positioning and packaging, and launch new offerings in a way that drives excitement and adoption.
Collaborative: You thrive in a collaborative, team-first environment, understanding how to work cross-functionally and create alignment, and knowing how to lead from the front and the back
Analytical: You enjoy working in data-driven environments and know how to interpret data and results and turn them into insights that drive decision-making
AI-fluent: You understand how AI models work (prompting, edge cases, accuracy, drift) and can speak confidently about them with customers.You stay ahead of AI trends and experiment with the latest tools and techniques.
Customer-facing: You exude executive presence and can confidently represent the company with key customers, analysts, and industry experts
A systems thinker: You understand how to create repeatable playbooks, templates and processes
Growth-oriented: You have a growth mindset and comfort level operating in fast-moving environments

Experience We’re Looking For

5+ years in product marketing, or equivalent demonstrated experience with research, messaging and positioning development, and Sales and Post-Sales enablement.
Proven ability to develop deep understanding of a new market, product, competitive landscape & customer base in order to effectively differentiate our value proposition.
Proven ability to lead strategy and execution of market and customer research that can help inform all aspects of GTM & Product strategies, from messaging & positioning to marketing campaigns to the product roadmap
Strong understanding of buyer personas & journeys — & how to use them to inform messaging & strategic initiatives
Proven ability to develop strong, differentiated messaging, positioning, packaging & pricing strategies for enterprise and mid market B2B buyers
Proven experience enabling Sales & post Sales teams to communicate a differentiated value prop in a clear, compelling & consistent way
Proven experience working closely with Marketing, Product, Sales & Post Sales to launch new products & features that help attract new customers and drive deeper adoption, engagement & upsell with existing ones

Why This Role MattersAI is transforming how businesses operate and how people work. As an AI-native platform used by GTM and CX teams, we are at the forefront of that change. Our customers trust us to help them leverage AI to transform how their customer facing teams operate and to deliver an amazing experience to their customers. This role is critical in supporting our continued rapid growth and success, building positioning and messaging that helps us to cut through the AI hype and noise — and helping our customers understand how we can help them thrive in the AI era.

5+ years in product marketing, or equivalent demonstrated experience with research, messaging and positioning development, and Sales and Post-Sales enablement.
Proven ability to develop deep understanding of a new market, product, competitive landscape & customer base in order to effectively differentiate our value proposition.
Proven ability to lead strategy and execution of market and customer research that can help inform all aspects of GTM & Product strategies, from messaging & positioning to marketing campaigns to the product roadmap
Strong understanding of buyer personas & journeys — & how to use them to inform messaging & strategic initiatives
Proven ability to develop strong, differentiated messaging, positioning, packaging & pricing strategies for enterprise and mid market B2B buyers
Proven experience enabling Sales & post Sales teams to communicate a differentiated value prop in a clear, compelling & consistent way
Proven experience working closely with Marketing, Product, Sales & Post Sales to launch new products & features that help attract new customers and drive deeper adoption, engagement & upsell with existing ones

Ask-AI