Senior Product Marketing Manager

Schneider Electric

  • Montreal, QC
  • Permanent
  • Full-time
  • 5 days ago
As a Senior Product Marketing Manager, you will play a critical role in driving strategic marketing initiatives for our Digital Energy offerings. This position requires a strategic thinker with a proven track record in developing and executing comprehensive product marketing plans, campaigns, and demand generation that align with business goals.You will be instrumental in ensuring the success of product launches, working closely with the product league and to deliver impactful go-to-market strategies. From shaping value propositions to leading creative execution and thought leadership, you will collaborate across functions to bring innovative solutions to market.Responsibilities:
  • Develop and execute marketing plans and campaigns for specific products and product categories
  • Oversee product launch execution, setting priorities, and ensuring alignment across cross-functional internal teams and departments.
  • Conduct thorough market research to understand industry trends, customer needs, and competitive landscape
  • Collaborate closely with product management to align on features, specifications, and roadmaps
  • Partner with engineering and design teams to gather customer feedback and ensure product features meet market demands
  • Develop clear and compelling product positioning and unique value propositions for offerings
  • Create and execute go-to-market strategies, including launch plans and promotional campaigns
  • Work with sales teams to provide training, sales enablement, and resources to drive product adoption
  • Monitor product and marketing performance and customer feedback post-launch to guide future improvements
  • Analyze data to measure the effectiveness of marketing initiatives and adjust strategies as needed
  • Identify opportunities for partnerships or co-marketing efforts to enhance product visibility
What qualifications will make you successful for this role?
  • Bachelor's degree in marketing, business, or a related field (MBA preferred).
  • 6-10 years of experience in product marketing, marketing strategy, or related roles.
  • Adaptable and comfortable working in fast-paced, dynamic environments.
  • Customer-centric mindset with a passion for delivering value.
  • Proven track record of successful product launches and go-to-market strategies.
  • Strong understanding of marketing principles, customer segmentation, and positioning.
  • Excellent communication and storytelling skills-both written and verbal
  • Ability to translate technical features into customer benefits.
  • Experience working cross-functionally with product, sales, engineering, and design teams.
  • Proficiency in market research, competitive analysis, and customer insights.
  • Analytical mindset with experience using data to drive decisions
  • Familiarity with marketing automation tools and CRM
  • Strategic thinker with a hands-on, execution-oriented approach.
  • Highly organized with strong project management skills.
Let us learn about you! Apply today.You must submit an online application to be considered for any position with us. This position will be posted until filled.Looking to make an IMPACT with your career?When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values - Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork - starts with us.IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.Become an IMPACT Maker with Schneider Electric - apply today!€36 billion global revenue
+13% organic growth
150 000+ employees in 100+ countries
#1 on the Global 100 World's most sustainable corporationsYou must submit an online application to be considered for any position with us. This position will be posted until filled.Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and 'inclusion' is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter hereSchneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.

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