Senior Advisor, Growth Marketing

ATCO

  • Calgary, AB
  • Permanent
  • Full-time
  • 9 days ago
Job Category: Marketing & CommunicationsJob Description:Why Work Here?Employees at ATCO are offered endless variety. We are entrepreneurial with a large degree of autonomy and freedom, experiencing new situations and learning opportunities every day. We believe in creating a workplace where you can thrive professionally while contributing to something greater, serving our communities and shaping the future.About the Role:In this 13-month opportunity, the Sr. Advisor, Growth Marketing, will act as a key individual contributor within ATCO's Corporate Marketing team. This role will support various ATCO business units, particularly ATCO Energy Systems and ATCO Structures, to drive business growth through targeted marketing initiatives. The Sr. Advisor will focus on executing marketing strategies, leveraging data-driven insights, and collaborating with cross-functional teams to achieve ATCO's objectives.What You Get to Do:Project Management and Planning
  • Accountable for end-to-end project management of all campaigns and projects, delivering campaigns on time and budget, and keeping stakeholders informed of progress, risks, and dependencies along the way
  • Support the Growth Marketing Manager & Director, by aiding in the development of marketing strategy, providing thoughtful recommendations as to how to achieve business plan goals
  • Lead the development, execution, and optimization of paid media campaigns across digital platforms (e.g., Google Ads, LinkedIn, Meta), ensuring alignment with performance marketing KPIs such as CPL, ROAS, and conversion rates
  • Assist in developing target market segmentation and customer profiles
Data Driven Marketing
  • Analyze marketing and customer data to enhance marketing effectiveness
  • Monitor and analyze paid media performance metrics to inform budget allocation, audience targeting, and creative optimization, leveraging tools such as Google Analytics, Meta Ads Manager, and Looker Studio
  • Use third-party marketing data products to support revenue growth and account-based marketing (ABM) programs
Marketing and Campaign Execution
  • Execute omni-channel marketing campaigns that align with business unit goals
  • Work with internal teams to deploy and optimize demand generation and ABM strategies
  • Support marketing, BD/sales, and customer-facing activities to engage and nurture customer relationships
  • Measure and report on the ROI of marketing investments to support decision-making
Cross Functional Collaboration
  • Build strong working relationships with business unit teams and shared services
  • Partner with external vendors and agencies to enhance marketing execution
  • Facilitate communication and coordination across different functions to ensure unified marketing efforts
Marketing Through Leadership
  • Act as a trusted advisor, providing guidance and recommendations to leadership and stakeholders based on market insights, industry best practices, data-driven analytics, and emerging applications of AI in marketing
  • Collaborate with subject matter experts to translate complex projects into compelling blog narratives and content pieces
What You Bring:
  • Post-secondary education in Marketing, Business, or a related field
  • 7+ years of experience in marketing, preferably in a growth or performance marketing role
  • Proficiency with ad platforms (e.g., Google Ads, Meta ads Manager) and performance tracking tools
  • Strong analytical skills and experience with data-driven marketing
  • Excellent communication and collaboration skills
  • Ability to manage multiple tasks and projects simultaneously
What We Offer:
  • A culture based on caring, integrity, agility, collaboration, and striving for excellence
  • Competitive compensation
  • Flex benefits
  • Tuition assistance program
  • Training and mentorship programs
  • Charitable donation matching
Please note this is a 13-month term position.We would like to thank everyone for their application; however, only those being considered for an interview will be contacted.ATCO delivers inspired solutions for a better world. We are a diversified global corporation with investments in the essential services of Structures & Logistics, Utilities, Energy Infrastructure, Retail Energy, Transportation and Commercial Real Estate. Learn more about how we build communities, energize industries and deliver customer-focused solutions like no other company in the world at . ATCO is proud to be an equal opportunity employer. Visit our website for more information.In the spirit of reconciliation, we acknowledge the traditional territories and homelands on which many of our ATCO operations and facilities are located. We honour and respect the diverse history, languages, ceremonies, and culture of the Indigenous Peoples who call these areas home.

ATCO