Senior Marketing Manager, Influencer & Social Media

• Own the social channel strategy across the portfolio. Define each platform’s role, content mix, cadence, and KPIs to ensure clear purpose, consistency, and measurable impact.
• Lead the execution of Wonderbrands’ organic social presence across Instagram, TikTok, and emerging platforms.
• Translate brand priorities into clear briefs, content roadmaps, and publishing calendars ensuring disciplined, high-quality execution across internal teams and agency partners.
• Own the social and creator content calendar, aligning brand, agency, and internal inputs to maintain consistency, cultural relevance, and momentum.
• Stay ahead of platform trends, formats, and algorithm shifts and proactively bringing forward ideas that keep our brands modern and competitive.
• Drive ideation sessions with cross-functional partners to generate timely, platform-native concepts tied to key brand, seasonal, and retail moments.
• Remain hands-on when required, helping to concept, edit, refine, or publish content to capitalize on real-time opportunities.
• Work cross-functionally with Brand, Creative, Media, and Sales to ensure social plays a central role in major brand moments – from campaigns and partnerships to retail programs and product launches.
• Continuously raise the bar on quality, speed, and distinctiveness ensuring everything we publish strengthens brand equity and drives measurable impact.
• Partner with paid Media Agency to develop and deliver social assets optimized for paid amplification.
• Ensure organic and paid social work in sync while delivering against distinct objectives.

• Lead the strategy and execution of Wonderbrands’ influencer and creator programs across seeding, partnerships, whitelisting and affiliates.
• Identify and approve creator partners and content to ensure strong brand fit, platform relevance, and campaign alignment.
• Build scalable creator frameworks that support brand launches, seasonal moments, and retail priorities.
• Help build internal creator and influencer capabilities over time, identifying opportunities to bring select programs in-house to increase speed, efficiency, and brand ownership.
• Manage creator agency partners, providing clear briefs, creative direction, timelines, and performance expectations.
• Hold agency partners accountable to performance, ensuring programs are insight-led, measurable, and optimized.
• Track creator program performance and apply learnings to improve partnerships, content formats, and overall impact.
• Manage the creator budget, ensuring disciplined spend and clear ROI tied to brand and business goals.

• Develop a clear social and creator performance framework with defined KPIs, benchmarks, and success metrics for 2026.
• Track and analyze performance across social platforms and creator partnerships, using insights to continuously refine content, formats, and partnerships.
• Surface community feedback, audience behavior, and emerging trends to inform future content and brand storytelling.
• Monitor competitors, cultural moments, and platform shifts to ensure Wonderbrands shows up in ways that feel timely and relevant.
• Partner with the media agency to track performance and apply ongoing optimizations.
• Lead performance reporting and turn insights into actions that strengthen our social and creator strategy over time.

• Oversee the day-to-day management of Wonderbrands’ social communities, ensuring timely,

• Manage the scheduling and publishing of social content, ensuring accuracy, quality control,and on-time delivery across platforms.

• Monitor community sentiment and surface insights, trends, and potential issues to Brand.
• Manage agency partners responsible for community management on specific brands, setting clear expectations for tone, responsiveness, and reporting.
• Identify opportunities to deepen engagement through giveaways, surprise-and-delight moments, partnerships and community-driven activations.

• 6–8+ years of experience in social media and creator marketing for consumer brands.

• Proven ability to develop social strategies and execute them across platforms.
• Strong understanding of social platforms and performance, especially TikTok and Instagram.
• Experience managing creator and influencer programs, including agency partnerships.
• Experience managing or guiding junior team members and external partners
• Comfortable appearing on camera and contributing to social content when needed.
• Familiarity with basic content creation tools and knowing when to self-produce vs. partner with creative teams.
• Highly organized with the ability to manage multiple campaigns and timelines.
• Data-minded, using insights and performance to improve content and programs.
• Proactive, entrepreneurial, and comfortable operating with ownership.
• Strong instincts for culture, trends, and what makes brands relevant on social.

• Flexibility, Agility, Adaptability: Thrives in dynamic environments by embracing continuous change. Quickly adjusts to new priorities and actively seeks innovative solutions. Uses setbacks as opportunities for growth
• and applies a relentless focus on improving outcomes. Approaches challenges with a proactive, solutions-driven mindset and openness to feedback.
• Calculated Risk-Taking: Makes strategic decisions by evaluating options and creating contingency plans.

• Team First and Collaboration: Engages with Team Members and colleagues, builds relationships, and fosters an inclusive, innovative environment.

• Continuous Improvement: Drives innovation and optimizes processes to enhance quality and productivity.
• Customer and Product Focus: Addresses need proactively with accountability and a solution-oriented mindset.
• Fierce Execution: Achieves results with a strategic and hands-on approach, learning from mistakes and building trust.

• Continually inspires and develops Team Members​ and promote cross-functional collaboration.
• Supports, shared knowledge and experience with your Team through authentic conversations and development planning
• Communicates clear expectations​
• Uses insight and knowledge to influence others​
• Understands and acknowledge differences and modifies style to support unleashing potential
• Demonstrates patience and empathy, while listening​

• Inspire enthusiasm & commitment by communicating a clear path to success​
• Empowers others by delegating and providing support and opportunities for growth​
• Identifies, raises and resolves conflict​
• Builds trust and models the “Coach Approach”​

• Encourages informed risk-taking and supports learning from outcomes.
• Creates an environment where your team enjoys working hard while having fun​
• Provides feedback to reinforce results​

Wonderbrands