Product Marketing Manager

LGM Financial Services

  • Vancouver, BC
  • $80,000-100,000 per year
  • Permanent
  • Full-time
  • 1 month ago
The OrganizationLGM is a national leader in providing warranty, finance and insurance services to the Canadian automotive industry. LGM brings innovation, quality, service and profitability to its dealer partners through a full suite of products and services distributed in a cutting-edge, ethical and transparent manner. Since 1998, LGM has been successfully supplying quality products backed by leading training and now supports over 1,200 Canadian franchised new car dealerships. Dealer partnerships are complimented with the strong backing and support of their automotive manufacturing brands, which include BMW/MINI, Kia, Mazda, Volvo, Jaguar/Land Rover Range Rover, Mitsubishi Motors, Polestar and Motorrad.The JobThe Product Marketing Manager is responsible for developing and executing the marketing strategy for LGM products in support of corporate goals. The Product Marketing Manager will:Work with the strategic insights team to conduct market research, identifying customer needs and preferences.Develop product positioning and messaging that differentiates our products in the market.Create go-to-market plans, including launch strategies and promotional campaigns.Collaborate with sales and product teams to create sales enablement materials.Measure and analyze marketing campaign effectiveness and adjust strategies accordingly.Key ResponsibilitiesMarket Analysis & StrategyReview market trends, customer feedback, and competitive landscape.Develop and implement product marketing strategies aligned with business goals.Messaging & PositioningCraft compelling product messages that resonate with target audiences.Ensure consistent product messaging across all marketing channels.Go-to-Market ExecutionPlan and execute product launches and promotional campaigns.Coordinate with cross-functional teams to ensure successful implementation.Sales EnablementDevelop materials and tools to support the sales team.Develop communications to help sales representatives convey product messaging and value proposition to dealers.Performance MeasurementEstablish marketing goals, KPIs, and tracking based on past performance and market forecastsReport on project progress and KPIs, keeping executives and other key stakeholders informedOwn the tracking, attribution, and measurement of performance metrics (ROAS, incrementality, lift, etc.) using a combination of in-house and third-party dataProvide insights and recommendations for optimization.Required SkillsProven experience in product marketing within a B2B and B2C environment.Strong understanding of product management and marketing dynamics.Excellent communication, presentation, and project management skills.Ability to work cross-functionally and influence stakeholders.Outstanding problem solving, analytical skills and ability to turn findings into strategic imperativesStrong collaboration, partnering and consultative skillsProven ability to work with & influence cross-functional departmentsAbility to think strategically, implement and manage multiple projectsExcellent written, verbal, and interpersonal communication skillsEducationPost-secondary degree in marketing or business administration, or related discipline.Experience8-10 years marketing experienceExperience in insurance or the automotive industry an assetWhat We Offer
  • Hybrid work model (2 days in the office)
  • The compensation range for this position is $80,000 – 100,000 + bonus.
  • A competitive compensation package, including a comprehensive health benefits plan, Group RRSP, performance bonus, health and wellness benefits, and education sponsorship.
  • Four paid days annually to "give back" to the community, along with your birthday off.
  • A vehicle rebate program of up to $400 per month.
Ready to Shape the Future of Customer Experience?Apply now at🚀 Let’s redefine excellence together. 🚀Required SkillsRequired Experience

LGM Financial Services