Manager, Press Room

Four Seasons Hotels View all jobs

Toronto, ON
$110,000-120,000 per year
Permanent
Full-time

8 days ago

About Four Seasons:Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.About the location: Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 130 hotels and resorts and 50 private residences in 47 countries around the world and growing. Central to Four Seasons employee experience and social impact programming is the company’s commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide. At Four Seasons, we are powered by people and our culture enables everything we do.Four Seasons continues to define the future of luxury hospitality through the power of our timeless and celebrated brand. In a world where luxury is being redefined by evolving guest expectations and expanding competitive sets, our brand’s core purpose is rooted in creating exceptional moments with genuine care and generosity. As an extension of this purpose, the Manager, Press Room role ensures that earned storytelling is powered by high‑quality content operations, disciplined governance, and a modern, journalist‑first platform that strengthens brand prominence across markets in line with best‑in‑class PR practices across corporate, regional, and property teams.Manager, Press RoomPart of a dynamic, award‑winning team at the global corporate headquarters of one of the world’s most iconic luxury hospitality brands, the Manager, Press Room serves as the business lead for the Press Room ecosystem. This role stewards editorial quality, metadata and taxonomy governance, publishing workflows, and press kit excellence - safeguarding standards while enabling regional and property innovation at scale. Working in close partnership with the Manager, Marketing Technology (technical lead), this role aligns business requirements with platform capabilities (Contentful CMS, Search, Image Library/DAM) to deliver a seamless, search‑optimized experience for media and to future‑proof operations through the Press Room renovation in 2026 and beyond. This role also supports global performance governance through training, reporting, and property enablement programs.At Four Seasons, our people and culture have always been the foundation of our success. Guided by the Golden Rule, we treat others – all others: customers, employees, partners, suppliers – as one would wish to be treated. This is the cornerstone of Four Seasons culture and is embraced by all employees at all levels across the globe.What You’ll Be Doing:Press Room Content Operations & Editorial Governance

Manage day‑to‑day publishing, including review, editing, formatting, and quality assurance for new and updated content (press releases, bios, evergreen storytelling, factsheets).
Enforce editorial, legal (per guidelines provided around other brand name mentions in press releases, hotel naming conventions etc.), and brand standards; fact checking, link/URL validation, image checks, and translation crosslinking to ensure accuracy and completeness.
Maintain disciplined metadata and taxonomy practices (tags, categories, locations, topics, language) to strengthen discoverability and search performance across corporate, regional, and property content.
Provide ongoing editorial counsel and support to Corporate PR and Communications, Regional PR leads, properties, and PR agencies to maintain consistency while enabling local storytelling.

Press Kits, Property/Lob Hubs & Multimedia

Support properties in the building and maintaining of corporate, property, and line‑of‑business press kits; publishing of factsheets, bios, social links (as provided), and related resource directories.
Coordinate with Image Library/DAM teams to source, name, tag, and refresh photo/video assets.
In collaboration with the Image Library/DAM team, monitor for expired or incorrect imagery and manage replacements; support multimedia availability in journalist‑ready formats (e.g., 16:9, 9:16, 4:5); reinforce appropriate credits as required, and adherence to usage rights guidance.

Platform Enablement & Technical Coordination

Serve as the business lead for Press Room operations; partner closely with the Manager, Marketing Technology (technical lead) on roadmap alignment, sprint priorities, issue triage, and UAT.
Identify, log, and help diagnose platform issues; contribute to solution design, test cases, accessibility checks, and release notes.
Support integration considerations across Contentful (CMS), Coveo (search), analytics, and Image Library/DAM to keep systems stable, modern, and scalable.
Support budget forecasting for ongoing operations expenses (post Press Room renovation project in 2026)

Workflow Governance, Localization & Training

Maintain global SOPs, custom style guides based on brand guidelines, governance checklists, and RACI alignment for content creation, approvals, publishing, updates, and archival.
Support ongoing workflow innovation towards decentralized publishing model (potential future state) with governance guardrails, coach property and regional teams on metadata usage, templating, and QA expectations.
Deliver training, onboarding, and periodic refreshers for publishers and content owners; host webinars, produce toolkits, and maintain easy‑to‑use enablement materials.

Search Optimization & Insights

Support the PR Performance & Insights function in the development of KPI frameworks (e.g., downloads, search visibility, top content, subscriptions, engagement) with insights informing editorial guidance.
Implement and maintain structured metadata, schema, sitemaps, canonical/redirect logic, and GEO/SEO enhancements to improve discoverability and AI‑driven search readiness.

Content Migration & Launch Readiness (2026 Renovation)

Support KPI‑led content migration and readiness for the renovated Press Room: selection, transformation, tagging, QA, and approvals.
Support training and ‘teach‑to‑fish’ programs so properties can independently migrate and maintain priority content post‑launch.
Contribute to UAT, go‑live checklists, hyper care processes, and warranty tracking to ensure stability at launch.

Vendor & Cross‑Functional Coordination

Coordinate with design/development partner, Contentful (CMS), Search vendor, analytics, and other partners to unlock enhancements, maintain SLAs, and ensure timely issue resolution.
Manage alignment with Technology, Innovation & Data; Corporate Data & Analytics; Web & Security; Brand; and Legal/Procurement on integrations, security, contracts, and platform/value tracking.

Risk, Compliance & Brand Protection

As part of publishing workflow and oversight, uphold usage‑rights guidance, disclaimers, and legal review protocols; coordinate with DAM/Image Library team to ensure proper credits and licensing across assets and downloads.
Identify risks (e.g., outdated or inaccurate materials, broken links, non‑compliant translations) and drive corrective action through relevant stakeholder engagement with urgency.

What You Bring:

5 - 7 years of experience in PR content operations, newsroom/publishing management, or digital communications governance within corporate or agency environments.
Bachelor’s degree in communications, Journalism, Marketing, Media Studies, or a related discipline.
Strong editorial judgment and copy‑editing skills; able to review, refine, and quality‑check press releases, bios, evergreen storytelling content, factsheets, and multimedia content for brand accuracy and tone.
Hands‑on experience with enterprise CMS (Contentful preferred), taxonomy and metadata standards, multilingual linking, component‑based templates, and structured content operations.
Demonstrated ability to partner with technical teams and vendors to diagnose issues, design workflow improvements, test features, and support stable, scalable platform operations.
Comfortable working across global, matrixed teams; skilled in stakeholder enablement, training, and change management for new processes and tools.
Understanding of SEO/GEO best practices, accessibility standards, and search behaviour of media audiences; luxury hospitality or luxury sector experience is an asset.
Proficiency with Microsoft PowerPoint, Excel, Word, Teams, Outlook, and OneDrive; able to produce clear, executive‑ready materials.
Familiarity with search technologies (Coveo) and SEO/GEO best practices, including schema, redirects, and structured metadata.
Comfort with image/video libraries and DAM practices; understands ratios, captions/credits, and licensing/compliance requirements.

Key Skills/Who You Are:

Editorial quality stewardship across press releases, bios, evergreen storytelling, factsheets, and kits.
Metadata and taxonomy governance (tags, categories, language, location, topic) to drive findability and reporting.
Disciplined program management across multiple workstreams and global stakeholders; clear SOPs and enablement.
Change management and training delivery for decentralized publishing with guarded approvals.
Issue triage and UAT coordination in partnership with technical leads; strong defect documentation and follow‑up.
Search optimization and analytics interpretation to improve content discoverability and user task completion.
Risk and compliance awareness (usage rights, legal review, accessibility, brand integrity).
Strong relationship‑builder who collaborates effectively with corporate, regional, property, vendor, and technical partners.
Clear communicator who can simplify complex systems and provide calm, steady guidance under shifting priorities.
Organized and detail‑oriented with high editorial standards and a bias for accuracy, completeness, and follow‑through.
Adaptable and forward‑looking; committed to continuous learning and elevating global consistency while enabling local nuance.

Annual Salary Range: $110,000 – $120,000 CADThis role will be a Hybrid working model, which will require 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario #LI-HybridFour Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.

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