Lifecycle Marketing Lead

Dropbox

  • Canada
  • $120,300-162,700 per year
  • Permanent
  • Full-time
  • 22 days ago
Dropbox is a Virtual First company. For this role, we are currently only authorized to hire candidates from the following provinces: Alberta, British Columbia, Ontario, and Saskatchewan.Role DescriptionAs a Lifecycle Marketing Lead focused on onboarding, monetization, and retention, you will play a crucial role in shaping the customer journey and driving growth across Dropbox's core business. You'll lead a high-performing team of three lifecycle marketers and partner closely with product, growth, and campaign teams to design cohesive and personalized user experiences. Your work will directly impact activation, conversion, and retention through innovative lifecycle strategies and high-performing campaigns.You'll be responsible for defining strategic roadmaps, designing robust testing plans, measuring campaign performance, and implementing AI-powered personalization across the user lifecycle. This is a high-visibility role that sits at the intersection of product and marketing, reporting to the Global Head of Lifecycle Marketing.Responsibilities
  • Lead lifecycle marketing strategy for onboarding, monetization, and retention across Dropbox products.
  • Manage and mentor a team of 3 lifecycle marketers, fostering a culture of experimentation, innovation, and performance.
  • Drive campaign development across email, in-product, and push channels using Iterable, with a strong emphasis on personalized experiences.
  • Build structured A/B testing plans and learning agendas to optimize messaging, timing, and channel mix.
  • Use CRM data and audience insights to develop segmentation strategies and audience sizing.
  • Partner cross-functionally with product, design, analytics, and integrated marketing to develop a unified customer journey.
  • Leverage AI and automation tools to deliver next-gen lifecycle experiences and improve operational efficiency.
Requirements
  • 6+ years of experience in lifecycle, CRM, or growth marketing with a strong B2C focus.
  • Proven experience leading lifecycle strategy for onboarding, conversion, or retention.
  • 2+ years of direct management experience with a track record of developing talent.
  • Proficiency in Iterable (required) or similar platforms.
  • Strong analytical skills: ability to interpret campaign performance data, create hypotheses, and iterate based on insights.
  • Deep understanding of A/B testing methodology, experimentation frameworks, and performance-driven marketing.
  • Experience with CRM data, including segmentation, audience sizing, and campaign targeting.
Preferred Qualifications
  • Experience using AI-powered marketing tools or building AI-enhanced personalization.
  • Familiarity with growth-stage testing methodologies, including multi-touch attribution and LTV modeling.
  • Experience working in a fast-paced, cross-functional tech environment.
  • Background in product-led growth or close collaboration with product teams.
CompensationCanada Pay Range$120,300-$162,700 CADThe range listed above is the expected annual salary/OTE for this role, subject to change.Salary/OTE is just one component of Dropbox's total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).Company DescriptionDropbox isn't just a workplace-it's a living lab for more enlightened ways of working. We're a global community of bold visionaries and resourceful doers who are shaping the future of Dropbox-and with it the future of work. Our Virtual First model combines the autonomy of a distributed workplace with the power of human connection, making space for both meaningful work and meaningful relationships. With our start-up mindset and enterprise-level opportunities, you can be who you are and grow into who you're meant to be. Here, you can own your impact to make work more intuitive, joyful, and human-for you as a Dropboxer and for hundreds of millions of people worldwide. If you're ready to push boundaries-and yourself- Dropbox is ready for you.Team DescriptionThe Dropbox Marketing Team shows the world how Dropbox makes work better. We're storytellers and strategists, exploring new ways to connect our products with the people who need them. From product launches to campaign strategy, positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact. Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering. If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team. Areas of work include Digital Marketing, Brand Strategy, Content Marketing, Product Marketing, Campaign Marketing, SaaS Marketing, Growth Marketing, Marketing Operations, and Customer Insights.BenefitsDropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:
  • Competitive medical, dental and vision coverage*
  • Retirement savings through a defined contribution pension or savings plan**
  • Flexible PTO/Paid Time Off policy in addition to statutory holidays, allowing you time to unplug, unwind, and refresh
  • Income Protection Plans: Life and disability insurance*
  • Business Travel Protection: Travel medical and accident insurance*
  • Perks Allowance to be used on what matters most to you, whether that's wellness, learning and development, food & groceries, and much more
  • Parental benefits including: Parental Leave, Fertility Benefits, Adoptions and Surrogacy support, and Lactation support
  • Mental health and wellness benefits
Additional benefits details are available upon request.*Where group plans are not available, allowances may be provided**Benefit, amount, and type are dependent on geographical location, based upon applicable law or company policyDropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, enABLE, TODOS (Latinx), Pridebox (LGBTQ), Vets at Dropbox, and Women at Dropbox.

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