Senior Specialist, Marketing

• Support marketing, branding, and go-to-market efforts nationwide and own the following responsibilities:
• Develop and execute strategies for designated Markets campaigns, including prospecting and cultivation initiatives, strategic partnerships and sponsorships; and actively participates in the adoption of digital marketing technologies
• Develop and execute brand amplification strategies in alignment with the Firm’s service offering
• Conduct research and analysis on potential marketing campaigns
• Evaluate campaign performance, including return on investment tracking, delivering feedback, and providing debrief/post-event reports and analysis
• Develop and track project plans including budgets, approvals, key dates and milestones to ensure deadlines and deliverables
• Work closely with our Markets team and provide support as necessary
• Develop an understanding of a fast moving business and marketplace. Application of marketing acumen and market knowledge to decisions and actions.
• Oversee and track project deliverables track approvals, key dates and milestones to ensure deadlines and deliverables
• Day-to-day liaison with the internal marketing teams
• Coordinate the production of content for websites, collateral and on social media channels as well as scheduling and creating email marketing plans
• Provide Event support, Virtual and In-Person, on an as needed basis, including set-up and onsite support for events, manage all pre, during, and post-event logistics from beginning to end.
• Provide list management support for events, email marketing campaigns, through leadership, industry programs, etc.
• Assure BDO corporate visual identity standards
• Periodically travel to other locations

• You demonstrate BDO's core values through all aspects of your work: Integrity, Respect and Collaboration
• You understand your client’s industry, challenges, and opportunities; client’s describe you as positive, professional, and delivering high quality work
• You identify, recommend, and are focused on effective service delivery to your clients
• You share in an inclusive and engaging work environment that develops, retains and attracts talent
• You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
• You grow your expertise through learning and professional development

• You have a University Degree in Communications, Marketing, Business or related discipline
• You have 5–7 post-graduation, years of B2B working experience in a marketing role
• If you have experience with Professional Services firms, it is an advantage
• You have strong experience with Microsoft Word, Excel and PowerPoint
• If you have experience of marketing technology tools, it will be considered a strong asset
• You possess experience with branding, digital and display advertising, events/project management, collateral development, tactical and execution level marketing planning, and administrative skills
• You have the capacity to meet tight deadlines, steer several projects simultaneously and manage priorities
• You have the ability to undertake projects and task autonomously and with creativity
• You have strong communication and presentation skills, both in written and verbal correspondence, while being detail-oriented
• You have excellent interpersonal skills, capacity to build strong relations with demanding professionals and ability to communicate confidently with all levels of the organization
• You are a disciplined, driven, self-starter with a commitment to continuous development and application of skills learned

BDO