SummaryAn iconic, estate-based winery and hospitality destination in British Columbia's South Okanagan is seeking a Senior Marketing Manager to steward its brand into its next chapter. This is a rare opportunity to lead marketing for a business defined by place, craft, and experience. The Senior Marketing Manager will own the full marketing function, shaping how the brand is experienced by guests, customers, and partners, while honouring a deeply established identity and loyal following. They are looking for a leader who brings fresh strategic perspective, thoughtful creativity, and strong execution - someone who elevates the brand without losing its soul. This position sits at the intersection of brand, hospitality, and commerce. The Senior Marketing Manager will set direction, tell the story, and ensure that every touchpoint - from digital to on-site experience - reflects the essence of the estate. The ideal candidate is both visionary and grounded: confident enough to lead change, and respectful enough to preserve what already resonates. $95,000 to $115,000+Contact Marc Roberts at or submit your resume in confidence below.DescriptionDefine and lead a cohesive, long-term marketing vision that strengthens brand equity and drives growthTranslate the estate's story, sense of place, and values into compelling, consistent marketing across all channelsDevelop and execute annual and seasonal marketing plans that support direct-to-consumer, retail, and hospitality experiencesOversee digital platforms, content, campaigns, and CRM to deepen engagement and loyaltyGuide brand expression across on-site, online, and off-site touchpoints to ensure authenticity and excellenceUse data and insight to refine strategy, measure impact, and continuously improve performanceLead agency and partner relationships with clarity, creativity, and accountabilityCollaborate closely with leadership and on-site teams to ensure marketing aligns with the guest journeyBring focus, structure, and momentum to the marketing function while nurturing a collaborative cultureRequirements7+ years of senior marketing experience within lifestyle, hospitality, food & beverage, wine, or destination-driven brandsDemonstrated ability to own strategy while remaining deeply involved in executionStrong digital fluency paired with brand and storytelling instinctExperience managing budgets, agencies, and complex, multi-channel initiativesComfortable operating in a hands-on, entrepreneurial environmentPost-secondary education in marketing, business, or a related discipline preferredWho You Are:A thoughtful brand steward with a strong sense of integrityCollaborative, grounded, and confident without egoEnergized by place-based brands and experience-led businessesStrategic, practical, and deeply accountableMotivated by long-term impact rather than short-term hypeCorporate CultureThe chance to lead and shape an iconic brand at a meaningful point in its evolutionHigh visibility and influence across the organizationA setting where creativity, craft, and experience genuinely matterCompetitive compensation aligned with experience and scopePosition TypePermanent
