Marketing Lead

Recruiting in Motion View all jobs

  • Innisfil, ON
  • $110,000 per year
  • Permanent
  • Full-time
  • 7 hours ago
About Our Client:This global leader in aftermarket industrial emissions treatment is looking for a full-time, permanent Marketing Lead to drive its brand, product positioning, and demand generation efforts. This is a hands-on role for someone who can move fast, think strategically, and execute efficiently.Responsibilities:
  • Marketing Strategy: Develop and execute a focused marketing plan aligned with revenue growth and product roadmap.
  • Positioning: Establish Roadwarrior as the premium choice in the aftermarket through strong, differentiated messaging.
  • Product Launches: Lead go-to-market execution for new products with speed and precision.
  • Sales Enablement: Create tools and content that help the sales team close faster and win on value—not price.
  • Demand Generation: Run targeted campaigns that generate qualified leads and drive pipeline growth.
  • Brand & Content: Own all outward-facing content—clear, technical, and authoritative.
  • Trade Shows & Industry Presence: Elevate Roadwarrior’s visibility and impact at key events.
Requirements:
  • Proven experience in B2B, industrial, manufacturing, or technical products
  • Bachelor’s degree in marketing.
  • Strong product marketing and go-to-market experience
  • Ability to translate complex products into clear, premium value propositions
  • Experience supporting sales teams and driving measurable revenue impact
  • Understanding of SEO, SEM, and digital advertising
  • Ability to create video scripts or basic multimedia content
  • Hands-on, fast-moving, and highly accountable
AI may be used to support certain administrative aspects of our recruitment process. However, all applications and resumes are reviewed by qualified human reviewers, and all screening and hiring decisions are made solely by the hiring team.The posted salary range reflects expected compensation for this role in accordance with Ontario pay transparency requirements. Actual compensation will be determined based on the successful candidate’s experience, skills, and qualifications and may fall anywhere within the range.

Recruiting in Motion

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