French Bilingual Content Writer
Scotiabank
- Montreal, QC
- Permanent
- Full-time
- Champions a client-focused culture to deepen relationships with them and leverage broader Bank relationships, systems, and knowledge.
- Champions a high-performance environment and contributes to an inclusive work environment.
- Understand how the Bank's risk appetite and risk culture should be considered in day-to-day activities and decisions.
- Actively pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank's Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
- Play a key role in developing content related to Canadian Wealth Management's strategy to deliver comprehensive advice to current and future clients
- Collaborate and partner with Practice Excellence, Marketing and Strategy teams to brainstorm impactful content ideas and develop internal content that supports training and coaching programs, and inspires advisor action
- Collaborate with Investment Solutions, Product and Learning & Development SMEs to develop external content that educates new and existing clients with our suite of wealth management services - knowing when to use enticing emotional copy or clear step-by-step instruction
- Write compelling short-form copy, distilling briefs into powerful, concise message for training events and executive communications
- Collaborate with subject matter experts to understand business-specific product and service capabilities and value propositions to craft content for multiple channels (advisor or internal websites, turnkey emails, memos, social, etc.).
- Collaborate with marketing team and external copywriters to ensure content is easy to understand and aligned to CWM brand values and tone
- Work with members of the creative team (designers and developers) to bring content to life and ensure the value proposition and story is clearly understood by advisors or clients.
- Shape key messaging by understanding consumer insights and motivating factors, which will resonate and compel the advisors and clients to act.
- Research ideas and provide editorial support for technical thought leadership papers, and develop secondary plain language content to support advisor and client education on targeted topics
- Provide oversight to French translation process for internal and external content
- Senior Manager, Strategic Initiatives & Insights, Practice Excellence - Client Solutions
- Examples:
- Cultivate and maintain strong working relationships with internal/external stakeholders
- Demonstrate leadership abilities and collaborate effectively with various partners
- Ability to identify gaps and develop appropriate solutions
- Ability to lead and manage virtual workgroups
- Excellent written and verbal communication skills; attention to accuracy
- Results and client-focused, proactive and self-driven with ability to exercise independent judgement
- Proficient in Windows 10 applications (OneNote, MS Teams)
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
- Proficiency in English and French
- Knowledge of adult learning principles and Accessibility Standards Canada (Assets)
- Online, eLearning development experience
- A keen enthusiasm for and understanding of writing persuasively for multiple mediums
- Highly proficient computer skills
- 2-3 years of copywriting experience in an agency or corporate environment
- Degree or equivalent in Journalism or Copywriting
- Experience in financial services an asset
- The ability to work on multiple projects simultaneously and effectively deliver on diverse writing demands, and within strict deadlines
- Hybrid work environment