Manager, Digital Marketing

Royal Bank of Canada View all jobs

  • Toronto, ON
  • $67,000-110,000 per year
  • Permanent
  • Full-time
  • 2 days ago
Job DescriptionWhat is the opportunity?The Manager, Digital Marketing supports digital initiatives to increase engagement and assist sales efforts, with a focus on multi-channel project coordination and web-based strategies. This role works closely with RBC Global Asset Management's brand & marketing team and distribution channels. You will help manage a range of digital properties and capabilities, partnering with internal stakeholders and external vendors. The role requires coordinating multiple projects and stakeholders simultaneously, including managing email campaign activity and tracking engagement metrics and effectiveness within your areas of responsibility. A key part of this role involves working with data from various sources and turning it into useful insights, practical outcomes and supporting deliverables that contribute to team success.What will you do?
  • Reporting to the Associate Director, Digital Marketing, you will leverage multi-source interaction data to create marketing insights, user targeting opportunities, and personalized digital experiences. This effort will drive enhanced client engagement and more timely, relevant interactions.
  • Lead website enhancements behind the advisor login on rbcgam.com, focusing on skill-building, education, role enablement and client interaction support. Ensure content integrity and advocate for audience needs across English/French sites.
  • Lead the Marketing Cloud-driven distributed marketing program in collaboration with sales, product and content teams. Develop email campaigns, manage production, align messaging with broader marketing strategies, and optimize processes through performance metrics and continuous analysis.
  • Design and develop data visualizations, dashboards, and reports for key client interactions (e.g., website activity, event registration, tool usage, collateral downloads etc). Collaborate with data science teams to integrate tools, data and expertise where warranted. Analyze metrics and make recommendations to have a greater impact to the business (i.e. improve efficiency, reduce costs and/or provide a better user experience).
  • Contribute to a global digital content initiative focused on tagging, naming, and file storage optimization. Goals include improving website searchability, access rights, AI summarization, and improved integration with Salesforce and Seismic.
  • Create or update marketing materials by managing projects from ideation to completion. This may include assembling teams, building schedules, collaborating with partners, and ensuring impeccable quality control and timely delivery.
  • Build cross-functional relationships with partners such as Sales, Product, Digital, Design, and Compliance teams to execute on digital marketing opportunities.
  • Stay current with latest marketing technology, investment industry news, competitor activity, and investment product knowledge, and leverage this to edit/develop and position product-focused content.
  • Explore opportunities for AI with Product support, Compliance, Data & Digital to reduce cost, create efficiencies, build capabilities, and/or reduce time to market.
What do you need to succeed?Must-have
  • 5+ years of digital marketing experience, preferably within the investment industry (asset management experience highly valued)
  • Data visualization expertise with Tableau or equivalent tools.
  • Web analytics experience with proven ability to generate actionable insights.
  • Strong understanding of search optimization, including AI-driven evolutions.
  • Comprehensive investment product knowledge (e.g., funds, ETFs) and interest in wealth management. Completion of IFIC or CSC is an asset.
  • Proficiency in marketing technology stacks (e.g., Marketing Cloud, Seismic, Marketo, Google Analytics).
  • Demonstrated organization, time management and project management skills
  • Detail-oriented and excellent written/verbal communication skills
  • Above average ability with Microsoft Office tools, especially Excel.
What’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
  • A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation
  • Leaders who support your development through coaching and managing opportunities
  • Work in a dynamic, collaborative, progressive, and high-performing team
  • Opportunities to do challenging work
Job Skills Actionable Insights, Actionable Insights, Advanced Data Visualization Techniques, Asset Management Marketing, Brand Marketing, Communication, Creativity, Customer Behavior, Data Visualization, Data Visualization Design, Data Visualization Tools, Digital User Experience, Financial Advisor Marketing, Financial Services Marketing, Industry Knowledge, Information Visualization, Investment Funds, Long Term Planning, Mandarin Translation, Marketing, Marketing Activities, Marketing Analysis, Marketing Execution, Marketing Planning, Market Segmentation {+ 10 more}Additional Job DetailsAddress: RBC CENTRE, 155 WELLINGTON ST W:TORONTOCity: TorontoCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: WEALTH MANAGEMENTJob Type: RegularPay Type: SalariedPosted Date: 2026-04-13Application Deadline: 2026-04-22Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveCompensation for this position (including salary and discretionary/variable payments) will be determined by factors, including but not limited to candidate's experience, skills, registration status, performance, individual goals, market conditions, and business needs.Pay RangeThe expected pay range for this position is: $67,000.00 - $110,000.00The pay range provided is for the primary work location referenced in the Additional Job Details section of this job posting. Pay ranges may differ based on location. If the posting lists multiple job locations, a recruiter can confirm availability of the role and the relevant pay rage for the additional locations listed. RBC supports pay transparency and we strive to ensure all pay ranges are competitive, fair, and equitable.You have the potential to earn RBC's discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided that business meets its performance targets and you meet your individual goals.Our Employment OpportunitiesAt RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.

Royal Bank of Canada