ECOMMERCE ACTIVATION MANAGER

Groupe SEB

  • Scarborough, ON
  • Permanent
  • Full-time
  • 1 month ago
Background & Purpose of the Job:eRetailers play an increasing role in the consumer decision journey and serve as key consumer touchpoints for brands to have the 1 to 1 conversation, inspire them about products, and delight them with experiences. The business model of eRetailers has evolved to behave more as a self-service interface to display our product offers with rich content solutions and manage traffic via advanced digital marketing solutions. To address these new challenges, we need to reinforce eCommerce teams; structure them to design and operate activation plans across eRetail platforms (Pure Players, Marketplaces, Bricks and Clicks and Direct To Consumer) that combine media and sales efficiency in a seamless and perfectly consistent way.This role is based in Scarborough, ON and is hybrid.Who You Are & What You’ll Do:Develop GSEB online sales
  • For each Bricks & Clicks account, optimize sales conversion and trade-up, as well as In-House Share (IHS) where available
  • Lead the development and execution of all performance marketing campaigns on e-retailers (Walmart, Costco). This can include display, pay-per-click (PPC), paid social, search engine optimization (SEO), and affiliate marketing
  • Maximize ROI of the retail activation budget
Driving visibility for Groupe SEB Brands
  • For each account, develop a detailed understanding of:
  • Online shopping behavior (search, taxonomy, traffic sources)
  • Levers required to drive visibility
  • most relevant content for sales conversion
  • Set up and implement optimal action plans to ensure Groupe SEB brands and products online visibility on the retailer platforms and other online touchpoints. Provide adequate reporting
  • Work in collaboration with:
  • KAM to ensure alignment with account objectives and tactical short-term topics (i.e. plugged to the daily business and competitive environment). Also ensure full cohesiveness between offline and online (One Retail Strategy)
  • E-retail Content Manager to align with content & innovation strategies – promo plan visibility, launch guidelines
  • Retailers’ Performance marketing teams to negotiate deals and set up joint plans whenever possible
Monitoring and improving performance of KPIs
  • KPIs: IHS (when available) and online POS sales weight of business
  • Campaigns ROI
  • Understanding of review and content syndication tools
  • Create & implement clear, transparent goal setting process. Foster data-based decision-making processes.
  • Collect and share eCommerce industry expertise & best practices
Budget Management
  • Able to manage large budgets and maximize efficiency
$0.5m budgets * Negotiate with Trade Marketing / Ecommerce Teams of the retailer to ensure the best counterparts for the contract investments
  • Collaborate with external agencies and manage non contractual ATL/Coop investments (e.g. Criteo)
  • May be responsible for briefing agencies and managing Retail Media Sponsored Search campaigns (e.g. Mabaya, Amazon)
What You’ll Need To Succeed:
  • Soft skills:
  • Ability to team up and work transversally in a complex environment – across silos
  • High level of autonomy and agility needed to create adaptable roadmaps and evolve within Groupe SEB complexity
  • English for international exposure
  • Ability to influence at C-level
  • Ability to negotiation and influence customers to secure activation plans for Groupe SEB
  • Hard skills:
3 years’ experience in marketing and/or sales * Should come from, Digital Marketing team, Retailer Trade Marketing Teams, Shopper Marketing Agencies, Key Account Managers; and/or Buyers from Retail Background
  • Digital marketing experience knows the KPIs & has had direct experience in managing eCommerce activation plans
  • Clear consumer/ shopper centric mindset: we look for a strong marketeer sitting in sales driven environment.
  • Process driven, data centric and can demonstrate experience in driving action by leveraging data visualization tools and sources
You will receive a competitive salary that recognizes your expertise and contribution to the team. In addition, we offer a comprehensive benefits package that includes:
  • Company-paid benefits: Health and dental, Health Care Spending Account (HCSA), Employee & Dependent Life Insurance, Employee Accidental Death & Dismemberment, Employee Short Term Disability
  • RRSP retirement plan with company contribution
  • Paid time off and holidays
  • Flexible hybrid work arrangements
  • Continuing education opportunities
  • Employee discounts on company products
  • Wellness programs
  • Casual dress code
  • Positive work culture that values work-life balance
In addition to a competitive salary and benefits package, we offer a fun and collaborative work environment where your ideas will be heard, and your contributions will be valued. Don't miss this opportunity to join a dynamic team and take your career to the next level. Apply now!#LI-Hybrid#LI-BA1

Groupe SEB