Digital Analytics Manager
- Vancouver, BC
- $108,000-128,000 per year
- Permanent
- Full-time
- Analytics Strategy & Roadmap: Develop and own the comprehensive digital analytics strategy and roadmap. Is a thought-leadership partner to identify key business questions and opportunities, and align the team's focus to deliver high-impact insights that drive business outcomes.
- Data Governance & Infrastructure: Oversee the governance, implementation, and evolution of our web analytics stack. Champion the strategic use of GA4 and establish best practices for Google Tag Manager (GTM) architecture, server-side tagging, and data quality assurance across all digital assets.
- Cross-Functional Partnership: Partner with leadership across Marketing, Product, and Technology to define Key Performance Indicators (KPIs) and deliver insights that shape business strategy. Serve as the primary analytics contact for senior stakeholders.
- Strategic Insights & Storytelling: Cultivate a culture of data-driven decision-making by empowering stakeholders with actionable insights. Lead the team in delivering advanced analysis, executive-level dashboards, and compelling presentations on user behavior, campaign performance, and conversion optimization.
- Optimization & Experimentation: Drive the strategy for conversion rate optimization (CRO). Lead the analytical framework for experimentation (A/B testing, causal impact analysis) to guide continuous improvement of the customer journey and website performance.
- Advanced Analytics & Attribution: Guide the development of sophisticated analytics models, including media mix modeling and multi-touch attribution, to provide a holistic understanding of the customer journey and optimize marketing channel investments.
- 5-7+ years of experience in digital analytics or digital marketing analytics, with a proven track record of delivering business impact.
- 2+ years of direct people management or formal team leadership experience.
- Bachelor's Degree or College Diploma in Business, Marketing, Math, Computer Science, or a similar quantitative field.
- Demonstrated experience in developing and executing a strategic analytics roadmap.
- Expert-level knowledge of Google Analytics (GA4) and Google Tag Manager (GTM), including implementation, governance, and server-side tagging.
- Strong proficiency in SQL and experience with large datasets in environments like BigQuery.
- Proven expertise in creating insightful and automated dashboards for executive audiences using tools like Looker Studio or Tableau.
- Exceptional communication and presentation skills, with the ability to translate complex data into a compelling narrative for senior leadership.
- Deep, practical understanding of the broader digital marketing ecosystem (SEO, PPC, Programmatic, etc.) and how to measure success within it.
- Experience with advanced analytical techniques such as A/B testing analysis, user journey analysis, and attribution modelling.
- Experience with Salesforce Marketing Cloud is a very strong asset.
- GA4, GTM or Tableau certification is a strong asset.
- Salary $108,000 - $128,000 per annum (Actual salary offered will be commensurate with education, experience and internal parity).
- The Total Compensation Package includes Extended Health, Dental. Focus on your development through our professional development programs. Enjoy a variety of health and wellness initiatives, including access to gym facilities at our corporate head office. Speak to us to learn more about what we offer.
- Pre-Screen – Let’s talk about your experience, goals & excitement for this role!
- Interviews – Two or more interviews with different team members, including structured competency & scenario-based questions
- Presentation/Assessment
- References & Background Check
- We use audio recording transcription for our interview practices 🔊