Senior Paid Search Strategist

Critical Mass

  • Toronto, ON
  • Permanent
  • Full-time
  • 2 months ago
As Senior Paid Search Strategist, you will own the creation, execution, and optimization of paid search campaigns, acting as the strategic SEM lead and advisor for a major international brand. You'll provide leadership and expertise in account structure and setup, ongoing budget and bid management, and continuous performance optimization. You'll collaborate across multiple teams and disciplines, present data-driven insights, and deliver actionable performance reporting to clients. You'll be responsible for defining and communicating SEM goals, maintaining client satisfaction, and educating both internal and external teams on the evolving SEM landscape and its opportunities.You Will:
  • Lead the ongoing development, implementation, and optimization of SEM strategy for a international brand with $1M+ budgets
  • Work as part of a larger Media team, aligning your campaigns with your colleagues' strategies to reduce costs & improve performance by sharing learnings
  • Translate business goals to SEM platform activation strategies/tactics
  • Own the hands-on execution and management of day-to-day performance for multiple campaigns, including budget pacing, campaign setup, account structure, targeting strategy, bid strategy, platforms, data usage, performance optimizations, testing strategy, troubleshooting, and downstream client funnel optimization
  • Clearly communicate paid search best practices and strategies, both internally and externally
  • Create and share search POVs and case studies across the agency
  • Develop consistent account processes and procedures
  • Craft compelling ad copy and guide CRO strategies to drive high-quality traffic and conversions
  • Deliver actionable insights to clients through insightful, visually compelling reports (including analysis and strategic recommendations)
  • Identify market and consumer trends, telling a story with search data
  • Run iterative testing strategies to drive incremental performance lifts
  • Map out search tactics and strategies on a daily, weekly, monthly, quarterly, and annual basis
  • Conduct regular SEM audits and competitive analyses to identify net-new opportunities and recommendations to clients
  • Provide data-driven insights and recommendations to refine our strategy and improve campaign performance
  • Stay on top of the latest trends in the SEM landscape, keeping clients educated and adapting our search strategies as needed in response
You Have:
  • 4+ years of hands-on experience managing and optimizing paid search campaigns with large spends
  • Advanced English Proficiency (B2+ reading, writing, and conversation)
  • Experience with Google Demand Gen, GDN, Performance Max, and YouTube
  • Excellent written and verbal communication skills, with the ability to clearly and persuasively articulate paid search strategies
  • Strong presentation and storytelling skills, with an emphasis on data visualization
  • High attention to detail Confidential - Not for Public Consumption or Distribution• Proven success in optimizing SEM campaigns and achieving substantial improvements performance over time
  • High proficiency in industry-standard SEM tools (e.g. Google/Microsoft Ads, Google Analytics, and Google Ads Editor)
  • Ability to react quickly, assess, and implement solutions
  • Excellent data analysis and problem-solving skills
  • A passion for testing and learning and a proactive approach
  • Ability to mine search data for campaign performance insights, uncovering opportunities to drive ROI
  • Passion for staying current in a rapidly evolving digital environment, leveraging new tools and techniques to gain a competitive edge
What We Offer:
  • Maternity and parental leave extra days
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Diversity and Inclusion Board with 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts
  • And more…
At Critical Mass, we value our employees and offer competitive compensation and benefits packages. If you're looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week.Critical Mass is an equal opportunity employer.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

Critical Mass