SEO Strategist - Remote - Contract
AIP Connect
- Canada
- Permanent
- Full-time
- Own the definition, execution, and optimization of SEO strategies for clients in various industries
- Onboard new clients with a full technical analysis, fix list, and content strategy
- Communicate with and convey these strategies and results to their clients
- Perform keyword research and identify opportunities for their clients to target
- Create article outlines and assign them to writers and editors
- Upload and optimize content and landing pages they create or QA once live
- Generate link building lists with sponsorship and content opportunities
- Perform quarterly technical reviews and crawls and provide lists of fixes or implement when possible
- Identify competitors in the space and reverse engineer their SEO and content strategies
- Help define success metrics, KPIs and translate SEO results to business and sales goals
- Create monthly performance reports for clients
- 3-7 years of SEO experience
- Experience working with WordPress, Shopify, Webflow, and other content management systems
- Strong analytics skills and experience with data visualization tools including Google Analytics and Google Search Console
- Experience with SEO tools including SEMrush, Ahrefs, ScreamingFrog, Majestic, KWFinder, etc.
- Experience managing and growing a team of SEO specialists, content writers and editors
- A track record of successful SEO growth and blog content strategies
- Experience with high volume content creation or managing multiple websites
- An understanding of technical SEO and the web development process
- A working knowledge of HTML/CSS, PHP, JavaScript, etc.
- Experience building high quality and relevant links, and knowledge of bad link practices like PBNs and automated spam tools
- SEO experience in the Cannabis industry or other regulated industries
- Own your own blog/affiliate website or experience flipping sites
- Have managed and scaled affiliate marketing campaigns for clients
- Local SEO/GMB experience
- Experience with media buying or sponsored content
- Experience with other search engines such as YouTube, Amazon, app stores, etc.