Marketing Operations Analyst

Benevity

  • Canada
  • Permanent
  • Full-time
  • 13 days ago
Meet Benevity
Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We're also one of the first B Corporations in Canada, meaning we're as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!The Marketing Operations Analyst is responsible for designing and implementing marketing processes, measuring marketing performance, and maintaining overall system functionality. In this pivotal role, you'll be instrumental in supporting our marketing endeavors by executing campaigns leveraging Marketo, delving into data analysis, identifying trends, and offering actionable insights to optimize campaigns and fuel business growth. Collaborating seamlessly with cross-functional teams, you'll be at the forefront of developing and executing data-driven strategies, monitoring marketing performance, and ensuring the effectiveness of our initiatives.What you'll do:
  • Systems Management: Manage technical aspects of key marketing systems (Marketo, LeanData, Drift, 6Sense and Salesforce) used to generate, distribute, and report on leads.
  • Database Quality Management: Monitor database health based on industry best practices to reduce leads and maintain accuracy of information.
  • Data Analysis and Reporting: Perform data analysis to derive insights aimed at enhancing marketing strategies and campaigns. Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
  • Process Improvement: Establish and maintain scalable processes that ensure best practices in campaign and lead management. Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
  • Performance Monitoring: Develop robust KPIs and scorecards for marketing performance monitoring. Proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing.
  • Collaboration: Collaborate seamlessly with cross-functional teams to develop and execute data-driven strategies. Present analysis and findings to a variety of audiences.
  • Support Marketing Activities: Handle day-to-day marketing activities, including campaign management, data analysis, and project management.
  • Technology Integration: Assist the technology team in designing applications that help optimize marketing operations and enhance the scope of campaign distribution
What you'll bring:
  • 2-4 years experience as a Marketing Operations Analyst or in a related role
  • Outstanding analytical skills and strong quantitative skills (e.g., advanced Excel skills).
  • Hands-on experience with Marketing Automation and CRM platforms (e.g. Marketo and Salesforce)
  • Excellent organizational and time management skills, with attention to detail.
  • Strong problem-solving and decision-making skills.
  • Experience in data analysis, reporting, and process improvement, especially within SaaS operations, is essential
  • Strong ability to interpret data effectively and communicate findings clearly
  • Strong data visualization and presentation skills are critical, with proficiency in Tableau or similar Business Intelligence tools
  • Excellent analytical, problem-solving, and organizational capabilities, with a focus on independent decision-making and project management.
  • The ability to see the "big picture" while managing details and focusing on various objectives is key
  • A commitment to fostering teamwork, cooperation, and conflict resolution to achieve organizational goals is essential
Discover your purpose at workWe're not employees, we're Benevity-ites. From all locations, backgrounds and walks of life, who deserve more …Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you're valued for who you are and challenged to see who you can become …It's time to join Benevity. We're so excited to meet you.Where we workAt Benevity, we have developed a Community First approach that we design our people's experience around with goals to build a strong community and culture, achieve stellar execution of our business goals and social mandate, and ensure Benevity-ites thrive. For those who live within a reasonable commuting distance to an office, we can split our time working in the office and from home to optimize the opportunities of both, with the requirement that we spend at least 50% of the time in the office.Join a company where DEIB isn't a buzzwordDiversity, equity, inclusion and belonging are part of Benevity's DNA. You'll see the impact of our massive investment in DEIB daily - from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine.That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity.Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to accommodations@benevity.com.

Benevity