Marketing Account Executive - OpenRoad Auto

OpenRoad Auto View all jobs

  • Richmond, BC
  • $55,000-70,000 per year
  • Permanent
  • Full-time
  • 1 month ago
DRIVING POSSIBILITIESPosition: Marketing Account Executive
Status: Full-TimeDealership: Head Office - Richmond
Department: MarketingWe believe in doing good for our customers and for ourselves. Whether it’s launching the most anticipated model of the year or purchasing a vehicle for your next adventure, great people and relationships are at every turn with OpenRoad.We are proud of our forward-thinking culture developed over 40 years of continuous improvement initiatives. OpenRoad is one of the largest and fastest-growing automotive retail groups in the country (representing 21 automotive brands across 42 locations) with a shared vision to become the national automotive leader in customer experience. As one of Canada’s Best Employers and Best Managed Companies, we are looking for team players who are excited to continually learn, work hard, and take ownership of their roles.If you love the idea of joining an organization with unlimited possibilities to accelerate your career, then apply to OpenRoad and grow with us today!A Career at OpenRoad Means You’ll Enjoy:
  • Opportunity to work with a variety of OEM BRANDS including; Acura Audi, BMW, Honda, Jaguar, Land Rover, Lexus, Mazda, Mercedes-Benz, MINI, Porsche, Rolls-Royce, Subaru, Toyota, Volkswagen
  • Amazing Incentives include but not limited to Discounted Vehicle Purchasing Program, Boot Allowance, Computer Rebate Program, Employee Referral Program, Employer RRSP Matching
  • Internal and external, training & development opportunities for skill development and growth
  • Be part of a collaborative, friendly, and progressive work culture with an emphasis on transparency, innovation, relationship, and empowerment
  • Comprehensive extended health and dental plan tailored around Associate wellness
  • Recognition and Engagement Events!
Cars – Innovation – Customer ExperienceImagine working for a truly innovative company. OpenRoad Auto is one of Canada’s Best Managed Companies, achieving the award’s highest Platinum level. Explore your opportunity with one of the fastest-growing and most awarded automotive groups in North America.Who We Are:We’re a results-driven company looking to innovate the way the automotive industry does business online and in-store. You can play an important role in our growing marketing department. We are looking for a Marketing Account Executive to ideate, generate, and execute on successful marketing strategy for dealership clients. A successful candidate will work closely with dealership stakeholders and the internal Marketing team.Who You Are:You’re a strategic marketer with an analytic mindset. You’re driven to find the marketing strategies that drive repeat sales, improve retention, increase customer lifetime value, while generating awareness for your dealership clients and the OpenRoad Auto brand. People describe you as very detail-oriented, strategically smart, metrics-oriented, results-driven, and a terrific communicator. You have experience coming up with marketing strategies from end to end, and enjoy being able to strategize ways to help move the needle and make a difference. You value being rewarded and recognized for your efforts. You thrive in a collaborative environment working with a team of subject matter experts, but also appreciate the ability to lead and take ownership of initiatives.This is a full-time, in-office role.This Full-Time Position at OpenRoad Means You’ll Enjoy:
  • Competitive compensation and benefits package
  • Opportunities for innovation and growth
  • Discounted vehicle purchase program
  • Associate perks program
Key Responsibilities:
  • Work Scope
  • Work as part of an in-house, full-service marketing agency in automotive retail – dealerships are our clients
  • Serve as the primary marketing advisor to dealership general managers and department heads
  • Own the marketing strategy and performance outcomes for assigned portfolio of dealerships: lead quality, traffic, conversions, and sales alignments
  • Oversee marketing budgets across assigned dealerships and vertical capabilities
  • Ensure dealership marketing plans align with OEM brand standards, program requirements, and auto group initiatives
  • Be the internal authority on assigned OEM brands: campaign calendars, scorecards, compliance, co-op efficiency, ROI
Deliver end-to-end monthly marketing and advertising campaigns that meet monthly sales and business goals
  • Dealership Marketing Strategy
  • Translate dealership and group objectives into actionable marketing strategies to deliver sales
  • Proactively identify and execute monthly opportunities across model lines, lifecycle campaigns, and regional initiatives
  • Recommend and deliver integrated, multi-channel marketing strategies across internal marketing teams
  • Fully own dealership clients’ CRM and lifecycle marketing
  • Incorporate local market conditions, competitive activity, OEM reports, and market share insights into campaign strategies
Benchmark competitors across OEM peers and local dealer groups * Client Relations
  • Be the marketing liaison between dealerships and OEM partners
  • Participate in OEM meetings and program discussions to represent the dealerships’ marketing initiatives
  • Communicate OEM initiatives, program changes, and compliance requirements internally and to dealerships
  • Advocate for dealership needs
  • Support OEM marketing audits, reviews, and brand compliance initiatives
  • Project Coordination
  • Prepare briefs and priorities aligned to brand, market, and performance goals
  • Lead cross-functional execution by digital marketing strategists, creative strategists, content creators, guest engagement, digital products, and other Shared Services teams
  • Ensure consistent execution with approved strategies, brand standards, and OEM requirements
  • Collaborate with subject-matter experts from Marketing and external agencies to support planning, optimization, and performance analysis
  • Reports & Performance Monitoring
  • Conduct concise monthly marketing performance reviews with dealer clients in person:
  • Sales, leads, and market share insights
  • Strategic recommendations and forward-looking plans
  • Oversee comprehensive marketing reports to align with OEM and dealer expectations
  • Monitor dealer performance against OEM scorecards, internal benchmarks, and market conditions
Skills & Experience
  • 3+ years of marketing experience in fast-paced retail and multi-location environments
  • Strong strategic thinker with sharp business acumen for growth
  • Understanding of automotive sales cycles and dealership operations
  • Experience managing multi-channel campaigns
  • Demonstrated ability to manage budgets
  • Strong presentation and stakeholder management skills
  • Excellent communication skills - written and verbal
  • Highly organized with ability to manage multiple priorities simultaneously
  • Ability to function in dynamic and time-sensitive environments
  • Strong understanding of regional variations in consumer behaviour and purchasing patterns
  • Must be able to travel to various dealership locations independently
  • Experience managing various client accounts in an agency environment is an asset
  • Passion for automotive is an asset
Internal Candidates MUST apply by filling out the
on SharePoint. Failure to complete the form will cause a delay in your application.We are an equal-opportunity employer that embraces diversity. We stand behind the growth of our associates to help them achieve their vision and goals.JOIN US AND GROW WITH US!We thank all those that have applied. Only those considered for the position will be contacted.

OpenRoad Auto