Programmatic, Senior Analyst

Omnicom Media Group View all jobs

Toronto, ON
Permanent
Full-time

1 month ago

Position and Responsibilities:The Sr. Analyst position is responsible for managing client relationships, monitoring campaign performance, as well as managing data to deliver campaign insights. They must possess excellent active listening skills to understand client needs. Have the ability to translate those needs into trading objectives, the willingness to implement trading strategies into trading systems, as well as dive deep into large data sets, execute analysis, and develop advertiser insights. The Sr. Analyst works to ensure campaigns run smoothly - troubleshooting technical issues, delivering reports, and optimizing campaigns to client objectives, while delivering valuable insights to the client. They also work collaboratively with their peers, sharing trading and campaign insights with the group.Sr. Analyst reports into the Sr. Manager

Responsibilities Include :
Client Engagement
Manage client campaigns including; strategy development, project management, report delivery, and client communication.
Assist with new business proposal creation and distribution
As requested, work directly with partners or vendors to become fluent in new features, capabilities and/or troubleshoot client campaign issues
Interface and collaborate with internal teams and vendors to develop a deep understanding of the capabilities and limits of the technologies we employ, including DSPs, DFA, Data providers, etc.
Communicates day-to-day performance to clients as needed
Communicates & executes requirements/needs with internal agencies to hit client KPI's

Planning and Optimization

Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems. If appropriate, make sure the creatives are approved before campaign launch date.
Master media buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
Understand client performance objectives and develop successful strategies to meet them, and then some
Hands-on execution and in-the-field management of client campaigns
Strong understanding of PHD best practices and when to apply them on client campaigns
Advanced level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth
Translates advanced campaign goals to Optimization tactics across all platforms
Executes advanced QA standards across assigned campaigns
Executes basic & advanced reporting analysis using PHD and 3rd party planning, activation & measurement tools
Manages Salesforce at the account level inclusive of plugs as needed
Learns advanced trading and optimization across all platforms

Insights:

Write and run data queries using appropriate analytic software programs (eg. SQL, Excel pivots, Qlikview) leveraging impression, user data, ad server information
Organize and pivot data information in a digestible fashion
Responsible for thoroughly understanding all data targeting solutions under AIP
Provide strategic campaign measurement recommendations that correlate to the targeting and brand objectives
Provides in-field support to the regional AM team as subject matter expert on campaign insights.
Acts as liaison between Programmatic Solutions and Analytics/ Data Sciences teams to ensure PHD is building and streamlining automated Insights tools
Apply query techniques to make sense of impression, click, and action data.

Required Education & Experience:

Bachelor's degree in Economics, Statistics, Mathematics, Engineering, Finance, Applied Sciences, Operations Research or Industrial Engineering degrees strongly preferred
Experience analyzing and drawing recommendations from large datasets using analytics software including; SQL, Excel, Tableau, Access, Qlikview, SAS, and MS Access, strongly preferred.
Digital experience: 1- 2 years' experience in console, DSP, GDN, Ad Network, Publisher, Media Optimization, or SEM strongly preferred

Diversity & Inclusion:Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services and within our employment practices and relationships with all stakeholders.COMMITMENT TO IDEAOMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.We will process your personal data in accordance with our Recruitment Privacy Notice which is available onAI DISCLOSUREOmnicom Media uses artificial intelligence in our recruitment process to enhance job postings and streamline the screening and selection of prospective candidates. Our team will then review top applicants, ensuring that human judgement guides our hiring decision.OMG Canada s'engage à offrir un environnement de travail qui non seulement respecte, mais promeut activement l'inclusion, la diversité et l'équité par l'action (IDÉA). Cet engagement a pour objectif que la composition de notre main-d'œuvre reflète la diversité avec une représentation des groupes sous-représentés. Il détermine également la façon dont les membres de notre équipe, notre leadership, notre service à la clientèle, nos pratiques de travail et nos relations avec tou.te.s les intervenant.e.s sont façonnées.Nous traiterons vos données personnelles conformément à notre avis de confidentialité en matière de recrutement qui est disponible à l'adresse suivante

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