Campaign Analyst

• Elicit, document, and validate business, functional, and technical requirements for direct marketing campaigns through stakeholder engagement and analysis.
• Translate marketing strategies and campaign objectives into actionable technical implementation plans.
• Conduct data analysis, campaign audits, and gap assessments to support campaign execution and optimization.
• Develop and maintain technical documentation including campaign specifications, data requirements, and process flows.
• Collaborate with marketing, analytics, and operations teams to ensure successful campaign execution and delivery.
• Support campaign testing and validation by reviewing outputs, identifying issues, and coordinating remediation efforts.
• Identify, assess, and manage risks, dependencies, and issues throughout the campaign lifecycle.
• Prepare clear, concise documentation and status updates for stakeholders including Campaign Production Managers, Leads Managers, and business partners.
• Ensure data accuracy, integrity, and compliance with regulatory and enterprise standards.
• Manage multiple campaign projects simultaneously while maintaining timelines and quality standards.

• 3+ years of progressive experience in campaign management, database marketing, or marketing analytics.
• Proven experience delivering initiatives in at least one of the following areas:
• Campaign Management: Direct-to-consumer campaigns, customer segmentation, and lead generation.
• Marketing Analytics: Campaign performance analysis, reporting, and optimization.
• Database Marketing: Customer data extraction, transformation, and campaign execution.
• Strong understanding of campaign lifecycle, data workflows, and marketing operations.
• Demonstrated ability to work with large datasets, campaign tools, and reporting platforms.
• Proficiency in SAS, SQL, Unica Campaign, or similar campaign management and data tools.
• Excellent analytical, problem-solving, and documentation skills.
• Strong communication and stakeholder management abilities.
• Ability to manage multiple priorities in a high-pressure, fast-paced environment.

• Experience in financial services or highly regulated industries.
• Familiarity with campaign management platforms and enterprise data warehouses.
• Experience with process improvement and automation of recurring campaigns.
• Knowledge of regulatory and compliance requirements related to marketing data.

• Post-secondary degree in Business, Marketing, Analytics, Information Systems, or related discipline.

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