About the RoleAbout the RoleWe're hiring a hands-on Media Buyer with real experience running paid ads for direct-to-consumer (DTC) e-commerce brands.This is not a maintenance role and not for someone looking to stay in the same position long-term.We're specifically looking for an overachiever - someone who wants to grow into a leadership role and eventually become a Head of Growth / Performance Marketing as we scale.You'll manage and scale paid media across a portfolio of DTC brands, working closely with founders, creative teams, and performance data to drive profitable growth across markets.ResponsibilitiesPlan, launch, and manage paid advertising campaigns across:Meta (Facebook & Instagram)Google Ads (Search, Shopping, Performance Max)TikTok Ads (nice to have)Own performance end-to-end: setup → testing → scaling → optimizationManage multiple DTC brands with different audiences, AOVs, margins, and growth stagesBuild structured testing frameworks (creative, audiences, offers)Continuously analyze and optimize for:ROAS, CPA, CAC, AOV, LTV, contribution marginCollaborate closely with creative teams on:UGC briefsHooks, angles, and messagingIterative creative testingIdentify and fix funnel bottlenecks (ad → landing page → checkout)Monitor daily budgets, pacing, and account healthProduce weekly performance reports with insights and action itemsDocument playbooks and frameworks as the portfolio scalesStay up to date with ad platform changes and best practicesRequirements (Must-Have)3+ years of hands-on paid media experience for DTC e-commerce brandsProven experience managing Meta Ads (mandatory)Experience with Google Ads for e-commerce (Shopping / PMAX)Strong understanding of:Conversion tracking (Pixel, CAPI, GA4)Post-iOS14 attribution challengesScaling vs testing strategiesExperience working with ShopifyStrong analytical and decision-making skillsHigh ownership mentality and comfort with accountabilityNice to HaveTikTok Ads experienceExperience managing multiple brands or portfoliosInternational market exposure (US, EU, GCC)CRO or landing page optimization experienceFamiliarity with tools like Triple Whale, Northbeam, HyrosWho This Role Is ForOverachievers who want to own outcomesMedia buyers aiming to become department headsPeople who think in systems and long-term scalabilityPerformance-driven operators who treat spend like their ownWho This Role Is NOT ForCandidates looking for execution-only rolesPeople uncomfortable with performance-based upsideAnyone avoiding responsibility for resultsGrowth PathMedia Buyer → Senior Media Buyer → Performance Lead → Head of Growth / Paid MediaCompensation & IncentivesVery competitive fixed monthly compensationLong-term leadership and compensation expansion as the department scalesWhat We OfferExposure to a portfolio of fast-growing DTC brandsDirect collaboration with founders and decision-makersHigh ownership and visible impact on revenueRemote-first roleClear growth path into leadership
