Broadcast Buyer
dentsu
- Toronto, ON
- Permanent
- Full-time
- Supports the media planning and buying teams throughout campaign activation process to maintain performance and resolves any campaign-related issues.
- Uses tools to develop the best possible execution strategy, rationale and buy structure to deliver on campaign goals.
- Works closely with the investment leadership team to understand market dynamics (pricing, execution opportunities) and strengthen vendor relationships.
- Recommends the deliver buy structures that encompass the best environments for each client’s target audience, while maximizing value and efficiency.
- Prepares reporting documentation for media planning teams and clients demonstrating the strategy and rationale executed to deliver on campaign goals.
- Analyzes preemption/makegood activity to ensure value delivery is enhanced wherever possible
- Actualizes each campaign, including the negotiation of compensation for use on future campaigns.
- Contributes to the overall campaign strategy and strategies ways to improve and optimize campaign performance to meeting client goals.
- Understands the impact of under-delivering stations/properties and uses this learning to influence and optimize future buy structures and executions.
- Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
- A minimum 1 year of media planning and/or buying experience focused on Broadcast Channels – TV, Radio, OLV.
- Knowledge and hands-on experience with broadcast industry tools (Lens, Infosys, DDS, AdTraq, etc.).
- Strong to advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP’s), Outlook, PowerPoint, etc.
- Excellent written and verbal communication skills.
- Must be able to work with cross functional teams and multiple stakeholders.
- Aptitude for priority management where it concerns managing multiple deliverables/work streams.
- Ability to organize ideas and present back information logically and sequentially