Senior Brand Manager, Oncology
AbbVie
- Saint-Laurent, QC
- Permanent
- Full-time
- Lead and successfully implement the annual cross-functional Integrated Brand plan.
- Develop strategies to accelerate business performance based on market insights and identified challenges & opportunities.
- Develop, implement, and measure tactics aligned to strategies identified in the marketing plan.
- Managing and strategically spending the Advertising and Promotion (A&P) budget.
- Support in the monthly and annual financial processes.
- Communicating strategic goals, positioning, messaging and tactical plans to internal customers, field sales force and external agencies.
- Contribute to cross-functional brand team and working groups in order to optimize initiatives.
- Prepare and deliver presentations to the different stakeholders including Global/Area business reviews.
- Analyze market issues and opportunities and communicate findings to brand team and to senior management.
- Support the Brand Team in the planning and coordination of the national sales meeting and cycle meetings.
- Work collaboratively with external vendors.
- Bachelor’s degree in Commerce, Science or related field is required.
- Relevant marketing experience with a proven track record within the biotech/pharmaceutical industry:
- Marketing experience within a relevant therapeutic area is a strength (minimum four years).
- Oncology experience preferred.
- Experience with digital/virtual programs deployment is an asset.
- Ability to think and plan strategically (work plans, activities, timelines, targeting) and operating with execution excellence.
- Advanced oral and written communication skills.
- Experience with Microsoft Office Suite (Outlook, PowerPoint, Excel, Word, etc.).
- Must be at ease with technology (the use of various tools/systems to perform day-to-day tasks).
- Travel required about 25% of the time.
- Valid driver’s license and passport.
- Drive & communicate vision and strategy.
- Excel in marketing by translating a very precise positioning into marketing tactics and sales force execution.
- Contribute to the brand team as an effective and genuine team player.
- Prioritize decisions and activities to ensure efficient use of resources and address critical issues impacting the brand.
- Prepare and deliver presentations to the different stakeholders; adapt key messages to the audience.
- Drive and Manage Projects.
- Propose new and innovative marketing solutions.
- English speaking employees outside the province of Quebec.
- English speaking clients outside the province of Quebec.
- Anglophone region outside the province of Quebec.