Senior Marketing Automation Specialist
Meridian Credit Union
- Saint Catharines, ON
- Permanent
- Full-time
- Manage and build personalized member journeys in Dynamics 365 for Marketing through communication workflows, program logic, and testing with cross-functional stakeholders.
- Create timely and relevant communication flows aligning to Member/prospect interactions, needs and expectations across 1:1, Lifecycle, Product, and lead nurturing journeys.
- Collaborate with Marketing Analytics and MarTech in the development of segments and assets for journey execution and support the transition into Dynamics 365.
- Use test-and-learn scenarios for new communication flows and strategies to increase member engagement and retention.
- Leverage data segmentation for targeted member communication strategy and gatekeep the number of touchpoints for members and prospects.
- Monitor and analyze key performance indicators to measure the success of member/prospect journey initiatives.
- Review, assess, and evaluate all programs for impact and optimization.
- Interpret member/prospect data to identify journey triggers across lifecycle segments to drive desired member behaviors.
- Leverage segmentation approaches and brand personas to personalize journey communications.
- Prepare and present regular reports on member journey performance to senior management and share insights and recommendations with stakeholders.
- Collaborate with Marketing strategists to develop communication flows and execute personalized touchpoints.
- Analyze member data to understand behavior and preferences and map out member journeys for approvals.
- Identify pain points and opportunities for improvement and collaborate with Marketing strategists to develop and implement strategies that enhance the member experience.
- Drive member loyalty and retention through ongoing iteration and optimization of existing journeys and advocate to create the best possible member or prospect experience.
- 5+ years of experience within an analyst or journey development role; experience in Financial Services considered an asset.
- An undergraduate degree (or higher) in Technology, Marketing, or Business, or equivalent work experience.
- Experience in managing and developing journeys for automating marketing communications, including 1:1, Lifecycle, Product, and Lead nurturing.
- Hands-on experience in developing and implementing customer lifecycle journeys. Experience in data analysis and the ability to use data to inform decision-making.
- Expert knowledge of CRM platforms to manage customer data and interactions. Knowledge of Microsoft Dynamics 365 a bonus!
- Strong knowledge of Marketing Automation platforms such as Adobe, Salesforce Marketing Cloud, Acoustic etc. and the ability to use it to improve the customer experience.
- Advanced user of Microsoft Power BI, Excel, PowerPoint, and other key Microsoft Office tools.
- Expertise in driving customer journey mapping through creative visual flows and outlining logic with stakeholders.
- Experience in project management and the ability to work in an agile environment, an asset.
- Must have knowledge of communication compliance best practices (CASL, PII, CAN-SPAM, GDPR).
- Strong analytical skills and the ability to use data to inform decision-making.
- We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success!
- We provide you with the tools and technology needed to delight your candidates and clients!
- You'll get to work with and learn from diverse industry leaders, who have hailed from top organizations around the world
- Hybrid work arrangements with in-person office time to collaborate, innovate and build relationships with your colleagues
- This isn't your typical "corporate" job. We work hard and we have fun!