Web Content Strategist
University of British Columbia View all jobs
- Kelowna, BC
- $5,791-8,323 per month
- Permanent
- Full-time
This position reports directly to the Manager, Student Communications. As part of the Student Communications team, this position works collaboratively with staff across the AVPS and ES portfolios as well as other communicators, designers, IT staff, and content creators across both UBC campuses.Work PerformedPlans and leads a comprehensive review and refresh of information architecture and content strategy for students.ok.ubc.ca, ensuring alignment with UBC brand and quality standards, industry best practices, and student-centred navigationPlans and leads the development and implementation of an ongoing maintenance plan and governance strategy for students.ok.ubc.caDevelops, maintains, and regularly reviews content for websites within scope, ensuring content is consistently usable, compelling, and well-organized based on a thorough understanding of business objectives, user needs, and industry best practicesApplies strong knowledge of SEO and emerging AI‑driven search tools to support better search visibility and help students easily find accurate, relevant informationTracks search performance, identifies opportunities to improve discoverability, and works with colleagues across UBC to apply best practices that make student‑facing content clearer, more accessible, and easier to locateProvides advice, training and support to AVPS staff web contributors; establishes and implements materials and processes to support staff user training and onboardingActively seeks out and collaborates with student service providers and subject matter experts across AVPS units to develop student-centred content across touchpoints and identify opportunities to improve the user experience for student audiencesEnsures that content style guide and supporting design systems meet or exceed industry standards for accessibility and inclusive language across all websitesChampions and fosters the inclusion of diverse student voices and perspectives and ensures the representation of historically, persistently, or systemically marginalized studentsCollects data and assesses performance metrics for content and makes recommendations for future improvementsOversees and manages usability or user research projects contributing to the usability and accessibility of content and componentsDevelops reports and presentations for sharing metrics with key stakeholdersConsequence of Error/JudgementThis position must exercise tact and diplomacy when dealing with staff and faculty.People who rely on information provided by the AVP Students portfolio include faculty, staff, students, and counsellors. Students make academic and personal decisions based on material published.Ineffective communication with current students may result in disengagement and lack of service to support student success; reduced participation in enriched learning opportunities and student services; lower student satisfaction; and a reduced capacity to engage students as future alumni. Publications, websites and digital media must maintain a competitively high standard, must fit within branding and marketing strategies, and must appeal to specific target markets.Supervision ReceivedThis position works independently under general guidance of the Manager, Student Communications.Must be self-directed, able to handle project priorities, and work independently. Shows initiative and creativity in reaching set goals. Work is reviewed periodically to assess performance and ensure achievement of project goals.Supervision Given
Provides leadership and mentorship to staff involved in specific communications projects as needed. May lead recruitment, hiring, training, mentorship, and supervision of student staff. May give direction to external service providers.Minimum Qualifications
Undergraduate degree in a relevant discipline. Minimum four years of related experience, or the equivalent combination of education and experience.- Willingness to respect diverse perspectives, including perspectives in conflict with one’s own- Demonstrates a commitment to enhancing one’s own awareness, knowledge, and skills related to equity, diversity, and inclusionPreferred QualificationsDemonstrated experience managing and maintaining large, complex websites, including coordinating content with numerous subject matter experts and stakeholders across departmentsDemonstrated working knowledge of graphic and web design principles requiredDemonstrated ability to work in a project-based environment, manage multiple and concurrent projects, set priorities, and meet project deadlinesExpressed commitment to supporting historically, persistently, or systemically marginalized student populations and an inclusive workplaceExperience collaborating with multiple diverse stakeholders, subject matter experts, or clientsSolid understanding of the principles and practices of content strategy, plain language, digital accessibility, inclusive language, and digital communicationsProficiency in CSS and HTML considered an assetDemonstrated ability to use Google Analytics and other digital analytics tools to monitor performance metrics, identify patterns, and apply data insights to inform strategy and opportunities for continuous improvementDemonstrated experience with usability testing, user research approaches and practicesStrong problem-solving and critical thinking skills.High level of initiative and ability to look at complex problems from different perspectives and find creative solutions with the resources availableAbility to work effectively both independently and in a collaborative team with a diverse range of partners and colleagues across campusExperience working within a complex organizational structure and understanding of the academic and public sector environment is a strong asset